The Star Malaysia - StarBiz

PE fund Creador takes up 30% stake in Loob Holdings

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KUALA LUMPUR: Private equity fund Creador is taking a 30% stake in Loob Holdings Sdn Bhd, which is the owner of top regional lifestyle tea brand Tealive, for an undisclose­d amount due to its impressive revenue and net income.

In a joint statement yesterday, both companies said they were confident the strategic partnershi­p would take Loob to the next level, especially given Creador’s track record in aiding its investee companies with regional growth.

Creador founder and CEO Brahmal Vasudevan said the firm chose Loob to be its first investment in the fast-growing food and beverage sector as Tealive has grown to be the regional leader with over 650 stores in less than five years.

Brahmal cited Loob’s impressive revenue of Rm307mil and net income of Rm58mil for financial year 2020.

“This translated to a phenomenal three-year compounded annual growth rate (CAGR) of 56% in revenue and 180% in net income,” he said.

Despite the Covid-19 pandemic, Brahmal pointed out that Tealive’s multi-format outlets, which include shoplots as well as outlets in malls and petrol kiosks, and its omnichanne­l offerings via food delivery platforms have helped it maintain a stellar performanc­e.

This investment which is executed through Uttama Ltd, an affiliate of Creador IV LP, would enable Creador to take part in the growth story of Tealive which is already present in eight countries.

Creador is focused on long-term investment­s in growth-oriented businesses in South-east Asia and India. Loob is Creador’s 39th investment since inception in 2011. Nomura acted as the financial adviser on this transactio­n.

Tealive serves over five million consumers per month in Malaysia with presence in Australia, Brunei, Myanmar, the Philippine­s, the UK, Vietnam and Cambodia.

Brahmal said the made-to-order tea market in Malaysia has been growing over 20% in the last few years and beverage chain per million population remains underpenet­rated when compared with peers in the region and developed countries.

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