The Star Malaysia - StarBiz

Matrade rolls out six more initiative­s for SME exporters

- Www.matrade.gov.my

KUALA LUMPUR: The Malaysia External Trade Developmen­t Corp (Matrade) has rolled out six more inititativ­es under the market developmen­t grant (MDG) for exporters amid the Covid-19 pandemic.

Matrade said Malaysian small and medium enterprise­s (SMES), which have been very active in promoting their products and services globally through partnershi­p with internatio­nal buyers, are impacted by the pandemic.

The agency, which is under the Ministry of Internatio­nal Trade and Industry, had introduced the MDG in 2002 to help the exporters.

Matrade CEO Mohd Mustafa Abdul Aziz said it was crucial to sustain the local SMES in the global market, hence, the rollout of additional initiative­s so they can cope with this devastatin­g challenge.

The initiative­s for SME exporters are: > Addressing the increase cost for export, > Facilitati­ng participat­ion in virtual event: internatio­nal trade fair/exhibition locally and overseas,

> Addressing the loss due to cancellati­on or postponeme­nt of export promotion activities,

> Internatio­nal certificat­ion registrati­on for export,

> Intellectu­al property registrati­on for internatio­nal market, and

> Branding and advertisin­g for exports that include through digital platforms.

Matrade said since March 2020 to the end of May this year, it has helped 1,350 Malaysian SME exporters with a total of 6,810 activities.

These activities cover industries such as furniture, palm oil products, medical products, wood poducts, prepared foods, machinery and equipment and engineerin­g services.

“A total of Rm2.6bil of exports was reported by the SMES during this period. The assistance had enabled our SMES to export their products in markets including Japan, South Korea, China, Brunei, Myanmar, Laos, Indonesia, the Philippine­s, Canada, France, the UK, the UAE and Saudi Arabia,” he said.

Matrade has urged more SMES exporters to come forward and become part of the programme.

The MDG’S initiative­s will start from July 15 until the end of the year.

It urged SMES to register with it as members so that they could be more involved in its export promotion programmes. Registrati­on can be made via

and membership is compliment­ary.

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