Sime Property campaign secures Rm572mil sales

PETALING JAYA: Sime Darby Property Bhd has secured outstanding total sales bookings totalling Rm572mil for 662 units of residential property across 14 townships.

It said in a statement that the sales were recorded during its recently-concluded “Siap, Sedia, Raya” campaign from April 15 to May 31.

Its group managing director, Datuk Azmir Merican, said the campaign benefitted from its tactical launches as well as the government’s ongoing Home Ownership Campaign (HOC) 2021 incentives.

“The addition of the low overnight policy rate (OPR) and other supporting factors such as stamp duty exemption and the removal of the 70% margin financing cap for third housing property have also been favourable to the campaign,” he said.

Azmir said the successful campaign followed its long list of take-up rates of over 90% for its housing units since the start of the year.

“Our strategic sales and marketing plan to offer the right products at the right location, and more importantly, at the right price point has been proven to be effective.

“With the extension of the HOC that was recently announced by the government, we look forward to a similar response to our future launches that have been planned for the rest of the year,” he said.

Sime Darby Property’s new launches of freehold residential properties saw strong interest from homebuyers.

In the City of Elmina, Shah Alam, 187 units of Elmina Green Four worth Rm144mil and 32 units of Hevea Phase two worth Rm67mil were taken up.

The double-storey link Lyra 2 in Bandar Bukit Raja, Klang saw 93 units being taken up at a total sales booking of Rm68mil.

The KLGCC Resort, which offered its prestigious address via Senada Residences and East Residence Courtyard Villa, recorded sales bookings of Rm19mil and Rm14mil, respectively; and 46 units of The Ridge at KL East worth Rm32mil.