The Star Malaysia - StarBiz

SMG bounces back, revenue up 22% in 1Q22

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PETALING JAYA: Star Media Group Bhd (SMG) returned to the black with revenue increasing by 22.3% during the first quarter of its 2022 financial year (1Q22) as economic activities improved.

The company, which made a net profit of Rm2.5mil during 1Q22, said revenue was Rm52.1mil in the quarter from Rm42.6mil in the correspond­ing quarter a year ago.

Its print and digital segment revenue increased by 23.3% against the first quarter of last year, mainly due to the reopening of economic activities, which led to the increase in advertisem­ent bookings.

The segment recorded a profit before tax of Rm0.65mil in 1Q22 as compared with a loss before tax of Rm13.2mil previously.

SMG’S radio broadcasti­ng arm reported a pre-tax profit of Rm2.2mil for the latest quarter compared with a loss of Rm0.72mil before.

The event and exhibition segment recorded a smaller loss of Rm0.20mil in 1Q22 compared with a loss of Rm0.48mil in the previous correspond­ing quarter.

On the group’s prospects moving forward, SMG said that with the reopening of the economic activities, it was seeing improvemen­t in its financial performanc­e since the fourth quarter of last year, with positive growth in revenue and a turnaround into profit in the first quarter of this year.

“Despite the improving consumer sentiment and business activities, we expect the market conditions to remain volatile in view of increasing pressure of inflation, the prolonged Ukraine crisis and the supply chain disruption­s.

“The group will continue its efforts in retaining and sustaining its investment in its digital transforma­tion initiative­s and strategies with the various digitally-driven products such as The Star Online, mstar and the newly launched Bahasa Malaysia news portal, Majoriti, which aims to further strengthen our market share in the Malay community,” SMG said in a filing with Bursa Malaysia.

SMG said it would leverage on its existing assets to continuous­ly look for opportunit­ies that generate synergisti­c benefits and strengthen its existing products in the ever-changing market environmen­t to further boost the performanc­e of the group.

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