Contest a recipe for success
IACT College, the specialist college in creative communication is calling for passionate school leavers who have completed their SPM, UEC, STPM or Diplomas to be part of its ‘The Adprentice’ reality webisodes. What is Adprentice about? ‘The Adprentice’ is an intense yet simple competition between fresh school leavers and an award-winning advertising agency, Lucideas. The recipe to succeed in this competition requires passion, persistence and also creativity.
“The Adprentice requires someone whom is daring enough to be different and bold enough to take up a tough challenge.
It encourages participants to think out of the box, go for the unconventional route as deserving students do not just “receive” scholarships but rather, “win” their scholarships from a battle against an actual advertising agency,” said Lucideas Creative creative director Kelvin Long.
Students will get the chance to obtain hands-on experience to work on a real-life advertising campaign, with the guidance of IACT College’s academicians – participants are also required to pitch their million-dollar ideas to the management of IACT College, against an award-winning creative agency.
We all have had a moment when we uttered, “I could have done that differently! This advertisement is not working,” If that rings a bell, your chances are here. Upon making it into the final round, you will get to work on an actual advertising campaign that will potentially be implemented in year 2013 by IACT College.
Apart from working on a big idea from scratch to producing a workable proposal and be on a first-ofits-kind reality webisode, eligible participants also stand a chance to bag up to RM20,000 cold-hard cash prizes and a full scholarship for any IACT College course of the winner’s choice.
“The Adprentice seamlessly stitched the Project-based Learning (PBL) elements into the contest to increase participants’ competency against experienced advertising practitioners,” said Long.
Why Project-based Learning (PBL)?
“IACT College is implementing project-based learning where critical thinking, collaboration, communication and problem-solving skills form the core of our teaching and learning strategy. You will have a chance to practice experiential learning with industry projects driving the process. It is our goal to equip you with the relevant industry skills and workflow practices that mirror industry standards beginning from day one of your college life,” said IACT College chief operating officer Michael Choong.
The top 20 participants will be invited to attend a two-week Project-based Learning (PBL) lessons on Advertising and Communication and elimination will take place throughout that period.
Only the top five participants will make it into the final and challenge against a professional advertising agency.
Meantime, IACT College is organising free workshops on creative communication industry in conjunction with the launch of its The Adprentice campaign.
The workshops will be held on the Feb 25 (Saturday) from 10am to 1pm at The Gallery, IACT College, Jaya One, Jalan Universiti, Petaling Jaya.
RSVP is essential as seats are limited. For reservation of seats and enquiries, call 03-7956 0211, write to enquiries@iact.edu.my or visit www.iact.edu.my
Discover how you can make a difference to the creative communication industry today, visit www.iact.edu.my/adprentice to sign up on IACT College’s Adprentice or call 03-7956 0211 to speak to the counsellors.