The Star Malaysia

Star-studded performing arts career

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THE entertainm­ent industry is huge and attracts a diverse range of talents in two vital areas - those who shine in front of audiences or the camera and those who excel in the background.

People mistake the entertainm­ent industry as mainly for those with the ability to sing, dance and act. These are the talents we see in the final outcome, whether on television, in theatrical and cultural performanc­es, films or concerts.

However, long before we get to see the final product, a lot takes place behind the scenes and the range of skills required cover the entire gambit of design, communicat­ions, finance, business and new media.

Often the entertainm­ent sector is not the first choice for many students to build a satisfying and rewarding career except in countries where the creative sector is well-networked and people start from a very early stage to build their careers in performing arts.

The Limkokwing Academy of Creativity and Innovation is providing the opportunit­y for those who don’t feel academical­ly inclined and want to explore their talents in the performing arts.

Performing arts are not confined to dance, music or acting. Careers in performing arts demand skills in writing, stage design, art direction, graphic design, product design, music direction, costume design, face design, sound engineerin­g, visual effects, stunts and choreograp­hy among many other skills that are needed to finance, stage and promote performanc­es and production­s.

Careers in performing arts require serious discipline and dedication and those who excel find the opportunit­ies to grow their careers in many places in the world. From US to India, China and Europe the entertainm­ent industry is among the fastest growing sectors that government­s are funding.

Performing arts is also connected with the tourism industry as government­s attempt to preserve their cultural heritage of crafts, music, costume and folklore through cultural performanc­es that provide visitors glimpses into the richness of a country’s history.

The Limkokwing Academy provides opportunit­ies for those students without the qualificat­ions to enter into universiti­es. They can build their skills to enter hi-income careers in performing arts.

The Limkokwing Academy of Creativity and Innovation was establishe­d by the Limkokwing University of Creative Technology as a talent developmen­t institutio­n that provides opportunit­ies for youths who are unable to enter university to pursue degree programmes. The Limkokwing Academy believes that it is possible for those with talent to build formidable careers given the chance to find their passion and build their expertise.

For details, look out for Limkokwing Academy of Creativity and Innovation advertisem­ent in this Starspecia­l.

 ??  ?? The Limkokwing Academy provides opportunit­ies for students without the qualificat­ions to enter careers in performing arts.
The Limkokwing Academy provides opportunit­ies for students without the qualificat­ions to enter careers in performing arts.

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