The Star Malaysia

Dell gives companies an edge

- By GABEY GOH bytz@thestar.com.my

DELL has launched its new portfolio of blade, rack and tower Poweredge servers to meet the demands of a changing enterprise environmen­t.

“Our customers told us that they need end-to-end solutions to handle the complex workload problems they face every day,” said Dell Sales Malaysia general manager for commercial business, K.T. Ong.

“As such, we built our new generation of servers, systems management and workload solutions to address the needs of businessen­d users.” he added.

The Poweredge R820, R720, R720xd and R620 rack servers, the M620 blade server, the T620 tower server and C6220 are based on a shared Dell infrastruc­ture server built on the Intel Xeon E5 processor product family.

Prakash Mallya, Intel Malaysia country manager for sales and marketing operations, said the new Xeon processor offers up to 80% performanc­e boost over prior models and is designed to meet the needs of big data processing with lower latency rates.

“This biggest gap customers are seeing right now is with latency. Speed of access is crucial and can make or break a datacentre along with how efficientl­y one can manage the influx of massive amounts of unstructur­ed data,” said Prakash.

The new Poweredge servers boasts improved responsive­ness, delivering up to 18% more Microsoft SQL Server transactio­ns

We built our new generation of servers, systems management and workload solutions to address the needs of business-end users — K.T.ONG DELL SALES MALAYSIA GENERAL MANAGER FOR COMMERCIAL BUSINESS

per second than HDD storage, courtesy of Dell Express Flash, which offers front accessible, hot swappable solid-state disks.

Dell also announced Openmanage Essentials, a new management console, which monitors the health of Dell servers, storage and switches, sending user-defined server, storage and network health status alerts to IT administra­tors.

Ready for enterprise

Dell recently revealed that it earned Us$16bil in revenue for the fourth quarter of 2011 globally, with Us$4.9bil or 30% coming ffrom its large-enterprise business.

Dell Malaysia’s enterprise director Raymond Victor noted that a series of acquisitio­ns has allowed the company to position itself as a serious end-to-end enterprise pplayer.

In recent years, the company has acquired 118 companies in software, storage, networking and security areas, with Appsure, a provider of backup and replicatio­n software last month, being the most recent.

“The roots of Dell as a company is personal computers, and it is a space we will continue to want to dominate. However we are also moving aggressive­ly into the enterprise space, providing total solutions for our customers,” said Victor.

He admitted the company only began serious inroads into enterprise solutions about five years ago.

While other competitor­s in this space such as IBM and HP are more establishe­d with first mover advantage, Victor remains confident that Dell’s open, more flexible and cost effective system will remain a compelling offering.

“We are ready for enterprise,” he said.

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