Choc-ing up brisk Valentine’s sales
Sweet treats fly off shelves for romantic day
PETALING JAYA: Chocolates are the top choice for gifts on Valentine’s Day, so much so that there is a short supply of the sweet cocoa delights.
Local chocolatiers are reporting brisk sales as orders have been piling up for delivery to their loved ones.
One firm has made deliveries of 700 boxes of a dozen chocolate truffles in each box just in time for today.
“We worked with a florist on this,” said Cocoraw co-founder Michael Woo, adding that the firm also sold more than 120 boxes of truffles directly to customers.
“This is more than the 100 boxes we usually sell on the average each month,” he added.
A supervisor at a premium chocolatier located in a shopping mall said the firm could record sales of up to RM44,000 on Valentine’s Day at its outlets in Kuala Lumpur.
Store supervisor Mohd Firdaus Ahmad Shafrai said this was a huge jump from the RM7,000 worth of chocolates they sold on other days.
He said special chocolates were brought in for the occasion.
“Chocolates are a popular choice among both genders, but I notice more males buying chocolates as Valentine’s gifts,’’ he added.
In George Town, Penang Gerakan Youth acting chief Jason Loo urged the young to support traditional coffeeshops instead of trendy cafés this Valentine’s.
He said George Town would be a city without a soul if not for these coffee shops.
“More must be done to encourage our young to appreciate local culture,” he told reporters before presenting roses to coffeeshop operators yesterday.
Loo, who is the founder of the Young Master Movement, said the group launched a “Hop Hop Kopitiam campaign” at the end of last year to revive youth interest in traditional coffeeshops.
He also presented a rose to Shong Hor Hin Medicated Tea Stall owner Chan So Han, who recently closed her shop in Kimberley Street after 64 years.