CK Golf brand moves into South-East Asian market
PREMIUM Golf Brands Ltd – the exclusive licensing partner for Calvin Klein Golf and one of Europe’s largest suppliers of golf apparel and accessories – has entered into a multi-year marketing agreement with MST Golf Sdn Bhd, for the golf markets of Malaysia and Singapore.
Under the agreement, Premium Golf Brands, in partnership with MST Golf – the largest retail chain and service provider to the golf industry in South-East Asia – will distribute men’s and women’s golf apparel and accessories under the Calvin Klein Golf brand name in Malaysia and Singapore.
This will embrace a full range of men’s and women’s golf clothing, accessories and bags that will be retailed by MST Golf through their own stores which offer a unique and vast shopping experience.
The Calvin Klein Golf brand is presently marketed by Premium Golf Brands in 22 countries worldwide. And this new local partnership will further the brands’ territorial expansion and penetration in Malaysia and Singapore.
“This is an important step forward for Premium Golf Brands in South-East Asia,” said the company’s managing director and chief executive officer Alan Dwyer.
“We are delighted to be partnering with such a dynamic company in Malaysia and one with strong roots in the golf retail sector, an emerging and vibrant market.”
Premium Golf Brands launched Calvin Klein Golf in 2008 from their Irish-based design and distribution centre. The brand is designed in Cork and falls under the direction of Raf Simons, the chief creative officer for Calvin Klein across all its 25 product categories.
The golf apparel is designed in keeping with the modern aesthetic of the Calvin Klein brand, featuring clean lines, classic cuts and colour palettes, which is in transition from the fairways to the clubhouse and beyond.