Mondelez Malaysia teams up with AIESEC
MONDELEZ Malaysia, part of the global snacking powerhouse Mondelez International, has announced its first-ever partnership with AIESEC in Malaysia, a non-profit youth-run organisation.
The maker of iconic brands like Cadbury Dairy Milk, Oreo, Chipsmore, belVita Breakfast Biscuits, Jacob’s, Tiger Biskuat, and Twisties, has identified the collaboration as a strategic move to achieve efficient talent management for sustainable business growth of the company.
Speaking at the partnership launch Mondelez Malaysia managing director Swadheen Sharma said: “Investing in people, is critical to driving business growth.”
“They are the heartbeat of what we do. One of our crucial focus on a daily basis is to get the right people in, develop their skills and provide them with the right opportunities to help them succeed.
“As such, we strongly believe that collaborating with AIESEC will further solidify our efforts to continuously grow our people.”
Swadheen explained that the partnership with AIESEC fits with the company’s people development model that is centred on a proven equation of 70-20-10 learning principle.
“The partnership with AIESEC complements our efforts and what we believe is the success factor for our people’s growth. In order to perform excellently in a place like Mondelez, one must be passionate and curious. This is so because only 10% of the growth efforts comes from formal training and high quality programmes.
“Subsequently, this is supported by 20% of coaching and mentoring, but 70% of actual learning comes from on-the-job experience, by learning from your own mistakes and others,” he said.
The partnership will involve several senior leaders in Mondelez, including Swadheen himself, contributing their time to engage in a series of coffee talk sessions with the members of AIESEC in Malaysia throughout 2017 and 2018.
AIESEC in Malaysia managing director John Lau Chun Kuang said: “We are encouraged to see international companies like Mondelez deepening their involvement in the development of young talents.”
“We have been actively seeking opportunities to provide leadership development experiences to our members through international volunteering and internship opportunities,” he said.
Mondelez’s efforts in developing next generation talents also extend to its graduate programme, iTaste. The initiative is aimed at attracting and retaining outstanding individuals that demonstrate functional and leadership competencies.
It involves a tailored 12-month programme designed to nurture highly capable graduates through experiential learning, while exposing them to the company’s business functions and operations.
Swadheen said: “Beyond skills and capabilities, we also make it a point to create a culture that is grounded in solid and strong values so our employees feel an emotional connection towards Mondelez.” “When we can make people feel as such, we are able to attract the best talents. In the long term, we want to shape a winning business driven by a great place to work with an environment that unleashes the potential of each individual.”