Rent your very own ‘oppa’
A South Korean software company has launched a specialty tour service for tourists to hire an oppa to show them the sights in the country.
sEoUL: A South Korean software company has launched a specialty tour service targeting foreign visitors hoping for their own oppa, as depicted in Korean TV dramas.
Korean women use the term oppa to address an older male family member, friend or romantic partner of the same generation. The service, called Oh My Oppa, allows foreign visitors to “rent” an oppa.
“It started out as a joke that foreigners coming to Korea expect to find men like the ones they see on dramas, but no, there aren’t any men on the streets that are as goodlooking, tall and nice as the TV stars,” said Lee Joonwoo, CEO of Winwincook, in an interview.
Lee’s company conducted a test run of the Oh My Oppa service last month and is now preparing to launch a fullfledged service in April.
“We thought we would present these tourists with men we can be proud of. Although it was a joke at first, we followed up with an actual website, and the social media reaction has been beyond our expectations,” Lee said.
The Oh My Oppa website currently features seven Korean men, who are friendly local “bros” willing to offer assistance for a fee.
They may cut up steak for tourists, take flattering photographs and offer encouraging comments.
However, as they are real Korean men with minimal training, English may not be their forte.
During the tour, the guides and tourists may visit pet cafes or do activities that require extra payment, but only if they agree.
Lee said demand for the tour guides has mainly come from European countries such as France, England and Germany, and SouthEast Asian countries including Hong Kong, Thailand and Indonesia.
The idea of renting an oppa might seem bizarre, even ludicrous to some, but it’s hardly the first of its kind.
Chinese app Hire Me Plz offers instant dates to bring to occasions such as family events that demand a presentable plus one.
In the US, Heartbreak Manservant rents out men who will listen to clients’ stories of past love, serve them ice cream, braid their hair and paint their nails.