Curry lands TV and film deal

LOS ANGELES: NBA star Stephen Curry has signed a multi-year film and television deal with Sony Pictures Entertainment, the Hollywood studio said, as the Golden State Warriors player makes a play to be the latest athlete to break into entertainment.

The development and production deal will focus on family, faith and sports-themed projects, and will “extend to opportunities in partnerships, electronics, gaming and virtual reality,” the Sony-owned studio said in a statement.

“We’re thrilled to work alongside Steph to bring his positive, affirming brand to create content in the scripted and non-scripted television landscape,” Chris Parnell, co-president of the studio’s TV division, said in a statement.

“He’s tapping into his drive and creative energy on the court to expand to horizons off the court and we’re honoured to be a part of it,” Parnell added.

Neither the financial terms nor the length of the agreement were disclosed.

Curry, 30, is a two-time NBA Most Valuable Player and one of the league’s most marketable stars on one of its best teams. He earned an estimated US$35mil (RM136.7mil) in endorsements last year with JPMorgan Chase and Under Armour among his deals, according to Forbes.

“I’ve been blessed to have this platform and I want to use it to affect the world positively,” Curry said. — Reuters