New retail outlet also houses tech centre
AS their expansion plans continue to take hold, MST Golf have opened a new flagship superstore along the Federal Highway in Petaling Jaya, Selangor.
Managing director KP Low said this massive undertaking was in line with their mission to position MST Golf as the fastest growing and biggest retailer in Southeast Asia.
“This new superstore covers an area of 15,000 square feet, making it our largest to date. And to add greater value, there is also an indoor technical golf centre in the two-storey stand-alone building facing the Federal Highway. This translates into more than 1.2 million eyeballs a day,” he said.
The new store is part of a building that is also home to MST’s sister company, Sports Direct, making them by far the biggest sports and golf outlet in Malaysia.
The new superstore is well-defined and laid out with an apparel section on the left, as one enters, equipment on the right and accessories down the middle.
All the major international golf apparel brands can be found here found, including Calvin Klein Golf, adidas Golf, UnderArmor, Nike Golf, Puma, Cutter & Buck, FootJoy, Antigua, Bell & Page, PGA Tour, LPGA and Annika.
The equipment section features a wide selection of all major brands including TaylorMade, Titleist, Wilson Staff, Ping, Callaway, Cobra, Honma, Mizuno, Yamaha, ONOFF, GIII, XX10 and PRGR.
Each brand is represented by its own shop concept, highlighting products and technology.
There is also an eight-meter putting green surrounded with a range of putters and wedges, including Scotty Cameron, Vokey and Cleveland.
There are two club-testing bays, fully equipped with GC2 launch and TV monitors. Here customers can test the clubs and glean analytical data before purchasing.
The footwear wall is in a prominent location in the store and showcases a wide selection of golf shoes with brands like UnderArmour, FootJoy, adidas, Nike, Mizuno, Puma, Skechers and Stuburt on the racks.
The First Floor houses one of Southeast Asia’s largest indoor golf tech centres for club fitting and services, as well as golf lessons.
This floor, dubbed the Golf Tech Shop, is home to TaylorMade, Titleist, Mizuno and Ping performance centres, with each accommodating a fitting bay.
In addition to the four brand performance centres, the indoor technical golf centre is also the official custom fitting centre for PXG, Honma, Callaway, ONOFF LABO, Yamaha, Miura, Royal Collection and SeeMore, each with its own counter display.
There are also two common fitting bays catering for these premium brands.
All the fitting bays are equipped with GC QUAD technology, widely regarded as the best indoor launch monitor for club fitting and analysis.
There is a putter fitting studio with three putting stations, using the Only Green system and it comes with putting surfaces and adjustable green slope. This studio is fully equipped with GC QUAD, Essential Putting Analysis, Laser Optic, Perfect Putter and Chameleon Camera for analysis. Lessons are also available here.
Golf professional Sergio Dias is the lead pro who heads the centre and conducts lessons.
Professional fitters and club-makers Mark Lennox, Geronne, Nicholas Leong and Azfa Hafiz are also on hand to assist with advice.
“We are excited about this new development,” said Low. “It’s a huge undertaking and we’re happy to say that our customers and ilovegolf members can come to a superstore where everything they might need can be found in one place.”