Air NZ adds plant-based burger to in-flight menu
AuckLAnD: Air New Zealand has become the first carrier to add the trendy Impossible Burger – a gamechanging plantbased faux meat – to its inflight menu.
It’s an interesting move that is poised to endear the airline to the segment of vegetarian, socially and environmentally responsible and Instagramhappy consumers – Impossible Burger’s core demographic.
Made entirely of plantbased ingredients, the burger patties were developed to cook, smell and taste like real beef.
The centrepiece of Impossible Burger’s recipe is an ironcontaining molecule called heme, derived from the roots of soy plants. The heme iron is the same found in animal meal.
Compared to beef, however, the production of Impossible Burger is said to require 95% less land and 74% less water and produces 87% less greenhouse gas emissions.
Impossible Burger and its rival Beyond Meat are labgrown products born out of growing environmental and health concerns surrounding red meat consumption around the world.
The Impossible Burger will be offered to Business Premier customers traveling on flights from Los Angeles to Auckland until late October.
Impossible Burger is currently served in 2,500 restaurants throughout the United States, including fastfood chain White Castle. — AFP