LiveLife extends sponsorship of tower runner Wai Ching

Malaysian tower runner Soh Wai Ching has been handed a morale boost in his bid to take his career to greater heights this season.

The 25-year-old, who’s currently ranked fifth in the world, earned himself a deserving one-year sponsorship deal extension with LiveLife Sdn Bhd, the official distributor of United Kingdom’s beetroot juice supplement Beet It Sport in Malaysia.

The announcement could not have come at a better time for Wai Ching as he’s sourcing for funds to cover his 25-race competition expenses.

Wai Ching only raced twice to date in the 2018/19 season, one of them being finishing a commendable second in the 2580-step Canton Tower Run Up in Guangzhou, China.

Wai Ching’s best outing last year was a fourth place finish in the 1,704-step Oskantino Tower Run in Moscow, Russia.

LiveLife Malaysia chief executive officer Aileen Chan was pleased to continue backing Wai Ching towards his dream of becoming the world No. 1 tower runner.

“We are extremely proud to have been a part of Soh Wai Ching’s success in tower running. He is a driven and determined athlete and we believe in his talent,” said Aileen.

“When we first offered Wai Ching sponsorship of Beet It Sport in December 2017, his world ranking was at 62nd. In such a short span of time, he is now ranked fifth.

“We believe he will go very far. We support his dream of becoming the world’s number one tower runner and believe he will make Malaysia proud.”