The Star Malaysia

Curtin names new business faculty dean

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CURTIN University Malaysia (Curtin Malaysia) has appointed Prof Andreas H Zins as its Faculty of Business dean.

He brings some 30 years’ experience in higher education to the position with vast experience lecturing entreprene­urship, marketing, tourism management and marketing, modelling of consumer and travel behaviour, and marketing research.

Curtin Malaysia pro vice-chancellor, president and chief executive Prof Simon Leunig said the new dean is a highly respected academic and experience­d leader in the business sector.

“His extensive and successful European and internatio­nal leadership and research experience in business-related academic areas

Prof Zins now heads Curtin Malaysia’s Faculty of Business.

will no doubt help him as the new dean of our Faculty of Business, in continuing its tradition of excellence and in expanding our internatio­nal reach,” he added.

Prof Zins is looking forward to leading the faculty.

“Despite the challenges of an increasing­ly competitiv­e and global market, and the economic hardship brought about by the global pandemic, I am buoyed by the tremendous progress the faculty has made in recent years in terms of advances in learning and teaching, programme accreditat­ion and research,” he said.

Prior to this appointmen­t, Prof Zins was dean of a dual-degree programme and full professor of tourism management at Modul School of Tourism and Hospitalit­y Management Nanjing (affiliated to Nanjing Tech University Pujiang Institute), adjunct full professor of tourism management at Modul University Vienna, and adjunct associate professor of marketing at University of Economics and Business, Vienna, Austria.

He has also organised numerous internatio­nal university summer schools in Vietnam, Thailand, Slovenia, Croatia and Austria.

His research interests include tourism behaviour, marketing research, destinatio­n image, social impacts, tourism spending, theme parks, cultural and other leisure attraction­s.

Prof Zins has published, edited and written a total of 279 books, chapters, scientific journal articles, conference presentati­ons, and research reports.

From 2013 to 2016, he served as editor-in-chief of the Internatio­nal Journal of Culture, Tourism and Hospitalit­y Research.

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