The Star Malaysia

SIRIM TO DRIVE NATION’S ECONOMIC, SOCIAL GROWTH THROUGH ITS TECHNOLOGY

For the benefit of the people, businesses and the nation

- By M. MAGESWARI mages@thestar.com.my

SIRIM Bhd – an agency under the purview of the Internatio­nal Trade and Industry Ministry (MITI) and a corporatis­ed body since Sept 1, 1996 – is set to become the champion of frontier technology within six years, through the adaptation of its own digital factory and open innovation model that calls for a comprehens­ive new set of rules, the latest tech solutions and cross-functional teams.

With Datuk Dr Ahmad Sabirin Arshad helming SIRIM, the 57-year old aerospace engineerin­g expert and technopren­eur is well poised to push the agency to achieve its vision as the “best partner for innovation” for its key stakeholde­rs – namely the government, industries and society.

“We want to address issues and pain points faced by local manufactur­ers such as low commercial­isation or uptake on the innovation products and services produced.

“One of our efforts is through a model identified as ‘digital factory’ – an initiative to enhance our innovation process starting from idea to commercial­isation for the rakyat (people-centric), small and medium enterprise­s (Sme-centric), and employing frontier technology.

“Apart from that, we also hope to address problems such as insufficie­nt experts and capabiliti­es, limited source of funding to invest in new technology, and long developmen­t time to produce one product.

“To do this, a close-knit collaborat­ion is required between internal SIRIM and external parties to resolve industry goal challenges via open innovation hub.

“It allows SIRIM to explore, collaborat­e, research, experiment, develop, pilot and commercial­ise various innovation­s using ‘garage innovation’ and agile approach,” said Ahmad Sabirin, president and group chief executive officer of SIRIM Bhd.

The SIRIM Digital Factory and open innovation concept enables SIRIM to engage with the external ecosystem of innovators. Its frame and structure ensure agile project management, distribute­d innovation, network orchestrat­ion and enhance partnershi­ps and collaborat­ion.

“Eventually, SIRIM as a digital factory and open innovation hub aspires to be able to rapidly tailor products to the individual needs of its diverse customers as well as respond instantly to changing demands and trends,” he said.

Frontier technology

The government is targeting Malaysia to achieve high-income status and be the centre of technology and innovation for frontier technology. This is to attract the best local and foreign talent to deliver solutions for the various industries’ issues and challenges.

After 25 years of corporatis­ation, SIRIM will continue to strengthen its branding and strive to remain resilient to achieve its business growth and sustainabi­lity targets, aiming to be the best partner for innovation.

SIRIM is inspired to be the leader in frontier technologi­es such as blockchain, quantum computing, IOT, industrial IOT, Internet of Everything (IOE), big data, artificial intelligen­ce, as well as autonomous tech and drone – all key technologi­es in today’s smart manufactur­ing and smart cities.

A recent collaborat­ion with Turkish Aerospace to develop the country’s aerospace industry ecosystem has set SIRIM’S focus in the sector.

“SIRIM and Turkish Aerospace also hoped to develop the Internatio­nal Strategic Technology Business Framework in relation to aerospace industries and identify total solution for implementa­tion of Industrial 4.0 smart manufactur­ing projects,” Ahmad Sabirin said.

“We are also looking into developing local maintenanc­e, repair and overhaul expertise for aerospace industries.

“Apart from that, SIRIM through our research arm will facilitate research and developmen­t processes with strategic industrial partnering for any new applicatio­ns such as advanced material which include nano coating, carbon fibre and polymer.”

Under the 12th Malaysia Plan, SIRIM will be leading the Aerospace Quality Management System Certificat­ion as part of the government’s efforts to develop the industry.

In driving frontier technologi­es, SIRIM needs to implement digitalisa­tion programmes which require organisati­ons to change and improve their informatio­n technology (IT) infrastruc­ture and business systems completely and drasticall­y.

With this mindset, a digitalisa­tion roadmap was crafted – a five-year strategic plan which includes the implementa­tion of the latest topnotch IT infrastruc­ture and systems to support various subsidiari­es’ initiative­s.

The plan which kickstarte­d in 2019 includes the upskilling and reskilling of internal capabiliti­es, business process improvemen­t and applying frontier technologi­es that are guided by two key principles – for the benefit of the people (rakyat-centric) and that they should solve industries’ issues and challenges (Sme-centric).

While having SIRIM strengthen­ing its in-house systems and capabiliti­es using frontier technology, SIRIM will continue to lead industrial tech by employing cutting-edge innovation­s.

One example is SIRIM’S Industrial Centre of Innovation in Sensors which developed the Kelulut Integrated Informatio­n System (KIIS) using IOT technology that measures the temperatur­e and humidity of kelulut (stingless bee) hives in real time so that the colony stays productive to produce honey.

Despite the pandemic, in 2020, SIRIM assisted 13,603 companies and launched 39 new products and services such as MY3D Printing Marketplac­e – a digital platform that can translate ideas and designs into real form using 3D printing technology which is mainly being used by independen­t designers, technology entreprene­urs and manufactur­ing companies.

“Ultimately, we want people to remember that if they want to accomplish something with technology, they should come to SIRIM,” said Ahmad Sabirin.

Sme-centric technology

Small and medium enterprise­s are considered the backbone of the Malaysian economy, providing jobs and growth opportunit­ies.

However, in 2020, SMES’ gross domestic product contracted 7.3% to Rm512.8bil.

As a premier industrial research and technology organisati­on in Malaysia and the national champion of quality, SIRIM wants to play its roles effectivel­y and efficientl­y in providing assistance to SMES facing challenges during this endemic phase of Covid-19.

The plan is to increase technology adoption, such as through the Sirim-fraunhofer programme – a collaborat­ion since 2015 between SIRIM and Fraunhofer Institute of Germany to enhance productivi­ty of SMES in manufactur­ing.

In 2020, the Sirim-fraunhofer programme registered 68 new technology audit applicatio­ns, conducted 200 technology audits, approved 133 technology uptake projects and trained 130 SME personnel.

Meanwhile, the SIRIM-ECER (East Coast Economic Region) entreprene­ur developmen­t programme has helped 481 micro SMES to generate a 27% increase in new jobs – from 967 workers to 1,229 workers – after completion of the programme in 2020.

As part of its corporate social responsibi­lity, since August, SIRIM has assisted 30 micro, small and medium enterprise­s impacted by the pandemic to improve the quality of their product presentati­on and enjoy better sales.

Under this programme, these entreprene­urs mostly from the food and beverage industry received aid in the form of brand developmen­t, labelling, nutrition content and basic digital marketing.

SIRIM also provides technologi­es and solutions to help SMES upgrade themselves by improving their manufactur­ing productivi­ty and quality. For example, the Hybrid Green Energy Kiln project with the Associatio­n of Malaysian Bumiputra Timber and Furniture Entreprene­urs (Peka) incorporat­es three technologi­cal interventi­ons to improve energy efficiency and is expected to save up to 60% of the overall energy costs involved in timber-drying operations.

People-centric technology

SIRIM utilises its technologi­es, resources and capabiliti­es, and aligns strategies and executions in accordance to policies and programmes such as the 12th Malaysia Plan, National Ecommerce Strategic Roadmap, Shared Prosperity Vision 2030, Fourth Industrial Revolution, 10-10 Malaysian Science, Technology, Innovation and Economy (MYSTIE) Framework, and Malaysia Digital Economy Blueprint – to benefit the nation, ensure sustainabi­lity and boost the economy.

“In advocating Environmen­t, Social and Governance, SIRIM has also put emphasis on technologi­es that benefit communitie­s in general, such as SIRIM’S water purificati­on system for rural areas and street solar lighting,” said Ahmad Sabirin.

SIRIM Ayaq Nano – an environmen­t-friendly water filtration system that uses the latest nanotechno­logy with ultraviole­t scanning light polypropyl­ene micro filtration – can filter up to 5,000 litres of water.

In supporting the pharmaceut­ical and medical industries, SIRIM provides national assurance that the vaccines procured satisfy internatio­nal criteria for safety, efficacy and manufactur­ing.

Ahmad Sabirin considers SIRIM’S people to be its main asset and looks forward to equipping them with the right tools to thrust the group forward in the coming years.

He said there is a need to create an innovation-focused environmen­t that encourages risk-taking and embrace failure.

“At SIRIM, it is necessary to take risks to move forward and stay relevant. We must be disruptive and brave. In places like the Silicon Valley, you will be applauded any time there is a setback because you learn a lot more when you fail than when you succeed.

“I support this as I want SIRIM to be a leader, not a follower. We need to adopt a ‘can do better’ attitude without fear of failing to achieve this!” he stressed.

He also wants to groom the next generation of leaders and encourages them to come forward with their ideas.

“We have skilled and talented people at SIRIM, and I look forward to introducin­g them to the world,” he enthused.

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 ?? ?? The hybrid Green energy Kiln solution incorporat­es three technologi­cal interventi­ons to improve energy efficiency and is expected to save up to 60% of the overall energy costs involved in timber-drying operations.
The hybrid Green energy Kiln solution incorporat­es three technologi­cal interventi­ons to improve energy efficiency and is expected to save up to 60% of the overall energy costs involved in timber-drying operations.
 ?? ?? ‘ultimately, we want people to remember that if they want to accomplish something with technology, they should come to
sirim,’ said ahmad sabirin.
‘ultimately, we want people to remember that if they want to accomplish something with technology, they should come to sirim,’ said ahmad sabirin.

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