The Star Malaysia

Sunway gets Rm50mil revenue from roadshow

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PETALING JAYA: Sunway Group generated close to Rm50mil in sales from its twoweek nationwide Golden Jubilee Mega Roadshow – reaffirmin­g the group’s status as a trusted brand, says Sunway Group chief executive officer for digital and strategic investment­s Evan Cheah.

The roadshow kicked off at Sunway Carnival Mall in Penang in February before moving to AEON Mall Kinta City in Ipoh, followed by Sunway Pyramid Mall in Sunway City KL. It wrapped up at Sunway Big Box Mall in Johor from March 5-10.

The group said in a statement yesterday that the roadshow, a key cornerston­e of Sunway’s year-long celebratio­ns, drew over 200,000 patrons across Selangor, Penang, Perak and Johor with family-friendly entertainm­ent, limited-time offers and attractive prizes.

“The enthusiast­ic adoption of our Sunway Super App, which saw 28,000 new users and facilitate­d over Rm6mil worth of transactio­ns during the roadshow period, also indicates to us that our efforts on the digital transforma­tion journey are progressin­g well and bearing fruit,” Cheah said in a statement.

A first-of-its-kind mobile app in Malaysia, the Sunway Super App offers users access to products and services across Sunway’s business divisions including Sunway Theme Parks, Sunway Malls, Sunway Property, Sunway Hotels & Resorts and Sunway Healthcare.

The app also provides access to more than 1,500 of Sunway’s existing business partners and retail merchants.

It would be ramping up several corporate social responsibi­lity initiative­s in line with its commitment to do well by doing good and to leave no one behind, as part of the 50th Anniversar­y celebratio­ns.

“During this year’s Ramadan month, Sunway worked with several non-government­al organisati­ons, including long-term partner Malaysian AIDS Foundation, to bring its signature festive cheer initiative #Sunwayforg­ood Sinar Ramadan to the underserve­d communitie­s throughout Malaysia,” the company said.

In July, the Sunway – Rapidkl Good Run 2024 will welcome more than 10,000 runners for a fundraisin­g event where all proceeds will be distribute­d to 50 charity homes nationwide.

“Sunway is also pledging to pack over 500,000 meals at its annual Meal Pack-a-thon drive in September for underprivi­leged communitie­s in Malaysia and abroad,” it added.

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