Bettinardi unveils new and enhanced Series putter line
BETTINARDI Golf, a leading innovator and maker of some of the world’s finest precision-milled putters for over 25 years, unveils its new 2024 BB Series.
For this redefined line, Robert J. Bettinardi, the founder of the brand, has built upon his years of experience and harnessed feedback from Tour players to optimise the centre of gravity and apply a new face milling technology to the series.
The 2024 lineup features six putter models including the BB1 Wide, BB8 Flow, BB48 and the BB28 Slotback as a spud neck or centre shaft.
Creating a harmonious blend of tradition and cutting-edge technology, each model has been designed by Bettinardi himself and the Bettinardi team of engineers, “to deliver superior performance and a smooth and consistent stroke.
“Our commitment to craftsmanship and relentless dedication to the game of golf has allowed us to create our most innovative BB Series line yet,” said Bettinardi, who is also the chief executive officer of Bettinardi Golf.
“Working alongside our elite Tour staff and engineering team, we re-balanced each head aligning the center of gravity and moving the sweet spot into a more natural alignment with the eye. Every putt feels incredibly balanced and consistent.
“We tested over 30 different flymill patterns in developing our new perpetual flymill face which provides superior feel and remarkable control.” said Sam
Bettinardi, president of Bettinardi and son of the founder.
“This new method makes the face pattern exactly repeatable, creating tactile uniformity across the entire series.”
These striking Tour-inspired putters are designed to elevate performance and feel on the green, offering golfers an unmatched combination of control and style, he added.
Among the key features is the centre of gravity shift, achieved by reshaping the putter’s
bumpers and shoulders.
“The centre of gravity aligns more naturally at address,” said Sam. “This establishes a more unified weight distribution, ensuring contact with the sweet spot to achieve a more crisp roll.”
He added: “Redefining precision putting, Bettinardi’s perpetual flymill face milling technology is now enhanced by sonic optimisation.
“This innovative technology provides a consistent roll, ensuring that your putts start true and on target,” he said.
“Each stroke produces a distinctive tone, providing instant feedback to the player.”
Each BB Series putter is onepiece milled from 303 Stainless Steel, which is the same blend of material preferred by Bettinardi Tour staffers around the globe.
“This metal offers a more durable, responsive and solidfeeling putter for supreme performance.”
The deep, black hue of black pearl PVD not only exudes sophistication but also adds an extra layer of confidence upon address, said Sam.
“Beyond its striking appearance, the PVD coating is highly resistant to wear, scratches and corrosion.”
Each BB Series putter now comes paired with a black PVD Tour grade shaft, custom electric blue Lamkin Grip and dualconstructed leather and carbon fiber BB Series magnetic headcover, he added.
The 2024 BB Series, exclusively available from MST Golf stores, comes with a suggested retail price tag of RM2,390.