Curry laksa with a modern twist hits the market
WHEN it comes to quick and convenient meals, instant noodles reign supreme.
It is also one of the reasons Gardenia Bakeries (KL) Sdn Bhd chose to add another variant to its instant noodles range, the Laksa Kari.
The company’s chief executive officer, Koh Chin Huat, said the new product was created to suit the Malaysian palate.
“It is the embodiment of a full-flavoured laksa kari with a modern twist.
“It’s thick and creamy broth offers a superior taste and appetising aroma, along with our trademarked quality springy Gardenia Numee noodles, which make it a truly delightful and delicious indulgence.
“It is testament to our responsiveness in listening to our consumers’ wants and needs,” he said at the launch held at its headquarters in Shah Alam, Selangor.
Koh said Gardenia was committed to producing the best quality products for Malaysians.
“Understanding the beliefs and needs of our consumers has helped Gardenia develop not only the highest quality range of baked products, but also offered us the opportunity to extend our range into the noodles category.
“The Gardenia Numee instant noodles range was first created in 2022.
“Our classic range of Kari, Goreng, and Ayam, has been well received by Malaysians, which encourage us to better serve the needs of our community,” he said.
Also present at the launch was Gardenia Numee brand ambassador Fasha Sandha.
The local artiste said representing the brand was like a dream come true.
“I grew up consuming a lot of Gardenia products.
“So, being selected as an ambassador for its products gives me the opportunity to share my genuine love and appreciation for the brand with others,” she said.
The Gardenia Numee Signature Instant Noodles Laksa Kari will be available at all major retail outlets.