The Sun (Malaysia)
IN a major sign that Korean beauty brands are gaining worldwide popularity, Estee Lauder has announced plans to invest in one of the companies that helped pioneer BB creams, Dr. Jart+.
The beauty giant said that it has invested in Have & Be Co. Ltd, the company behind Dr. Jart+ and Do The Right Thing, a move that aims to ride the popularity wave of trendsetting Korean skincare.
Launched online in 2005 Dr. Jart+ pitches itself as a fusion of dermatological science and art and is targeted specifically towards Millennials.
The brand is credited with being one of the first Korean brands to pioneer and popularise BB creams around the world. – AFP Relaxnews