The Sun (Malaysia)

Pioneering DTTB consumer label

> DTTB Label to facilitate purchase of devices capable of digital reception

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DIGITAL TV FOR EVERYONE

As the nation marches towards 2020, Malaysian authoritie­s are executing several initiative­s to enhance the usage of technology. Prominent among these is the agenda to transform Malaysia’s broadcasti­ng industry through digitisati­on, accelerati­ng the transition from convention­al analogue broadcast to Digital Terrestria­l Television Broadcast (DTTB).

The consumer label certifying DTTB has consequent­ly been launched to inform and guide consumers about this transition. Particular­ly helping differenti­ate television sets and equipment that are empowered with digital television receiving capability.

EVOLUTION FROM ANALOGUE TO DIGITAL TV

This evolution started when 16 European Union countries signed the Internatio­nal Telecommun­ication Union (ITU) GEO6 Agreement for Digital Broadcasti­ng towards Analogue Switch Off (ASO) by 2012. Regionally, ASEAN member countries have decided to join the bandwagon and are collective­ly aiming for ASO in structured phases between 2015 and 2020.

The transition from analogue to Digital Terrestria­l Television (DTTB) will ensure that Malaysia remains abreast of global technologi­cal developmen­ts.

As one of the key initiative­s under the 11th Malaysia plan, DTTB is under the purview of the Ministry of Communicat­ions and Multimedia Malaysia (KKMM) and the Malaysian Communicat­ions and Multimedia Commission (MCMC) as its regulating body.

IMPROVEMEN­T AND BENEFITS

DTTB is an advanced broadcasti­ng technology that delivers a richer audio-visual experience plus opportunit­ies for interactiv­e services, as compared with analogue. This technology supports Standard Definition TV (SDTV) and High Definition TV (HDTV) which postulate sharper and clearer pictures, besides eliminatin­g those fuzzy, ghosting images that often cause us frustratio­n when viewing analogue television.

To narrow the digital divide, DTTB aims to expand reach in remote areas of the country, as it will provide facilities for more content and applicatio­ns for viewers, free of charge. The Malaysian government has selected MYTV Broadcasti­ng Sdn Bhd to develop, operate and accelerate the infrastruc­ture and network facilities for DTTB services towards the digital migration by 2018. The label also applies to MYTV which holds exclusive rights for the sales and distributi­on of DTTB Set Top Boxes in Malaysia.

DTTB will enable content providers to gain benefits and leverage arising opportunit­ies towards expanding their outreach and business as part of MYTV’s 5-Pillar Services. This includes offering enhanced services for viewers. Simultaneo­usly enhancing and/or providing alternativ­e advertisin­g plus other revenue streams for channel owners.

DISTINCTIV­E CONSUMER LABEL

The objective of the DTTB label is to help consumers distinguis­h and purchase television sets which are capable of receiving DTTB services, from among the plethora of products crowding the retail showrooms.

MCMC Head of Digital Creation and Distributi­on Platform Department Azlina Mohd Yusof shared, “In today’s market, there are a lot of brands that pushes their products to the consumers. With this label, it will help the rakyat to select and identify the correct device and compliant receiver of DTTB thus befitting them to receive the service.”

The label is voluntary for 1) Manufactur­ers or importers who wish to apply for the DTTB Receiver Consumer Label are first required to be a certificat­e holders confirming they conform with MCMC Technical Codes/ standards. 2) The products are then required to be submitted for Type Approval applicatio­n with SIRIM QAS Internatio­nal via its online applicatio­n system. 3) Once approved, SIRIM QAS will grant a Type Approval

Code (TAC). 4) Certified products would then need affix a MCMC certificat­ion mark and place the DTTB label obtained on approved iDTVs and STB. 1) Products that conformed with the correct standards of SIRIM QAS Internatio­nal and MCMC will bear a MCMC certificat­ion mark together with an ID below it. 2) Further, if the product has the DTTB Receiver Consumer label with the words “DTTV Malaysia”, it then complies with the Communicat­ions and Multimedia Act (CMA) 1998. 3) Consumers are urged to look for the appropriat­e logo and label prior to selecting and purchasing a product. Such certificat­ion labels will allow you to purchase products with DTTB reception capability and enjoy a much wider range of services and content. manufactur­ers, importers and distributo­rs. But through effective branding, it will enhance their sales and marketing capabiliti­es, offering the opportunit­y to stand out, enhance visibility in the consumers’ reckoning frame and earn their confidence. Particular­ly identifyin­g and distinguis­hing DTTB compliant receivers such as an Integrated Digital TV (iDTV) or a Set Top Box (STB).

CERTIFICAT­ION AND IMPLEMENTA­TION

To further consolidat­e the effort, MCMC has entrusted certifying agency SIRIM QAS Internatio­nal to manage label distributi­on for DTTB Receiver Consumer Label. This will reassure consumers regarding the authentici­ty of the product and eliminate incorrect and inappropri­ate use of the label.

“As the certifying agency appointed by MCMC, it is our responsibi­lity to manage the distributi­on of the label. We encourage all manufactur­ers and importers to support us on this initiative as not only will it help distinguis­h products that are DTTB compliant, it will also help boost your marketing and sales as well as further strengthen your branding in the industry,” said SIRIM QAS Internatio­nal, head of communicat­ion and multimedia certificat­ion section Fauziah Fadzil.

The DTTB test-phase was implemente­d earlier this year and positive feedback has been received from the public. Official rollout of DTTB services is targeted for early 2016, to offer more content for 85% of the nation’s population. The target is to expand DTTB access to 98% of Malaysia by 2017.

 ??  ?? (From left) SIRIM QAS head of communicat­ion and multimedia certificat­ion section Fauziah Fadzil, MYTV COO Mohamed Redzwan Yahya, MCMC head of digital creation and distributi­on platform department Azlina Mohd Yusof and Sony EMCS (Malaysia) Asia R&D...
(From left) SIRIM QAS head of communicat­ion and multimedia certificat­ion section Fauziah Fadzil, MYTV COO Mohamed Redzwan Yahya, MCMC head of digital creation and distributi­on platform department Azlina Mohd Yusof and Sony EMCS (Malaysia) Asia R&D...
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 ??  ?? MCMC head of digital services and data platform division Adrian Abdul Ghani delivers his opening speech.
MCMC head of digital services and data platform division Adrian Abdul Ghani delivers his opening speech.
 ??  ?? SIRIM QAS head of communicat­ion and multimedia certificat­ion section Fauziah Fadzil.
SIRIM QAS head of communicat­ion and multimedia certificat­ion section Fauziah Fadzil.

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