The Sun (Malaysia)
Pioneering DTTB consumer label
> DTTB Label to facilitate purchase of devices capable of digital reception
DIGITAL TV FOR EVERYONE
As the nation marches towards 2020, Malaysian authorities are executing several initiatives to enhance the usage of technology. Prominent among these is the agenda to transform Malaysia’s broadcasting industry through digitisation, accelerating the transition from conventional analogue broadcast to Digital Terrestrial Television Broadcast (DTTB).
The consumer label certifying DTTB has consequently been launched to inform and guide consumers about this transition. Particularly helping differentiate television sets and equipment that are empowered with digital television receiving capability.
EVOLUTION FROM ANALOGUE TO DIGITAL TV
This evolution started when 16 European Union countries signed the International Telecommunication Union (ITU) GEO6 Agreement for Digital Broadcasting towards Analogue Switch Off (ASO) by 2012. Regionally, ASEAN member countries have decided to join the bandwagon and are collectively aiming for ASO in structured phases between 2015 and 2020.
The transition from analogue to Digital Terrestrial Television (DTTB) will ensure that Malaysia remains abreast of global technological developments.
As one of the key initiatives under the 11th Malaysia plan, DTTB is under the purview of the Ministry of Communications and Multimedia Malaysia (KKMM) and the Malaysian Communications and Multimedia Commission (MCMC) as its regulating body.
IMPROVEMENT AND BENEFITS
DTTB is an advanced broadcasting technology that delivers a richer audio-visual experience plus opportunities for interactive services, as compared with analogue. This technology supports Standard Definition TV (SDTV) and High Definition TV (HDTV) which postulate sharper and clearer pictures, besides eliminating those fuzzy, ghosting images that often cause us frustration when viewing analogue television.
To narrow the digital divide, DTTB aims to expand reach in remote areas of the country, as it will provide facilities for more content and applications for viewers, free of charge. The Malaysian government has selected MYTV Broadcasting Sdn Bhd to develop, operate and accelerate the infrastructure and network facilities for DTTB services towards the digital migration by 2018. The label also applies to MYTV which holds exclusive rights for the sales and distribution of DTTB Set Top Boxes in Malaysia.
DTTB will enable content providers to gain benefits and leverage arising opportunities towards expanding their outreach and business as part of MYTV’s 5-Pillar Services. This includes offering enhanced services for viewers. Simultaneously enhancing and/or providing alternative advertising plus other revenue streams for channel owners.
DISTINCTIVE CONSUMER LABEL
The objective of the DTTB label is to help consumers distinguish and purchase television sets which are capable of receiving DTTB services, from among the plethora of products crowding the retail showrooms.
MCMC Head of Digital Creation and Distribution Platform Department Azlina Mohd Yusof shared, “In today’s market, there are a lot of brands that pushes their products to the consumers. With this label, it will help the rakyat to select and identify the correct device and compliant receiver of DTTB thus befitting them to receive the service.”
The label is voluntary for 1) Manufacturers or importers who wish to apply for the DTTB Receiver Consumer Label are first required to be a certificate holders confirming they conform with MCMC Technical Codes/ standards. 2) The products are then required to be submitted for Type Approval application with SIRIM QAS International via its online application system. 3) Once approved, SIRIM QAS will grant a Type Approval
Code (TAC). 4) Certified products would then need affix a MCMC certification mark and place the DTTB label obtained on approved iDTVs and STB. 1) Products that conformed with the correct standards of SIRIM QAS International and MCMC will bear a MCMC certification mark together with an ID below it. 2) Further, if the product has the DTTB Receiver Consumer label with the words “DTTV Malaysia”, it then complies with the Communications and Multimedia Act (CMA) 1998. 3) Consumers are urged to look for the appropriate logo and label prior to selecting and purchasing a product. Such certification labels will allow you to purchase products with DTTB reception capability and enjoy a much wider range of services and content. manufacturers, importers and distributors. But through effective branding, it will enhance their sales and marketing capabilities, offering the opportunity to stand out, enhance visibility in the consumers’ reckoning frame and earn their confidence. Particularly identifying and distinguishing DTTB compliant receivers such as an Integrated Digital TV (iDTV) or a Set Top Box (STB).
CERTIFICATION AND IMPLEMENTATION
To further consolidate the effort, MCMC has entrusted certifying agency SIRIM QAS International to manage label distribution for DTTB Receiver Consumer Label. This will reassure consumers regarding the authenticity of the product and eliminate incorrect and inappropriate use of the label.
“As the certifying agency appointed by MCMC, it is our responsibility to manage the distribution of the label. We encourage all manufacturers and importers to support us on this initiative as not only will it help distinguish products that are DTTB compliant, it will also help boost your marketing and sales as well as further strengthen your branding in the industry,” said SIRIM QAS International, head of communication and multimedia certification section Fauziah Fadzil.
The DTTB test-phase was implemented earlier this year and positive feedback has been received from the public. Official rollout of DTTB services is targeted for early 2016, to offer more content for 85% of the nation’s population. The target is to expand DTTB access to 98% of Malaysia by 2017.