Advocating professional competence
> A boost to the advertising industry
range of skills that usually come with years of involvement and experience in the business. With 60 over countries in its membership portfolio, the internationally recognised programme will not just benefit the agencies, but both employees and clients.
“With our IPA partnership, the 4As will expose advertising executives, brand marketers and clients to the fundamental building blocks of our business. We’re confident in forging ahead with allround improvements – from executing brilliant work based on client briefs to gaining on profit margins,” shared Mun.
Currently, the IPA Foundation Certification programme is the first and only course offered in Malaysia. It is part of 4As’ initiative to raise industry standards and foster professional development, as well as retention of agency talent.
GLOBAL BENCHMARK
Developed by the industry’s top practitioners, the content for the course is updated yearly to keep it relevant and fresh. Candidates are required to complete a 35-hour online training course within a stipulated period of three months.
“Our UK research clearly indicates that IPA qualifications enable advertising agencies to grow faster, with greater levels of income growth, higher staff and client retention rates, and substantial revenue increases,” said IPA head of export Michael Burns. “There is an urgent need to attract and retain the best talent, and to ensure that they are armed with the skills sets to deliver stronger client relationships, better work and grow profits for all stakeholders.”
The agreement between the Malaysian and UK agency trade body sets a benchmark. This will come as part of a global movement for the advertising profession, taking it to a higher level Moreover, the certificate attained from the course is 100% HRDF claimable by employers. For more, please call 03-7660 8635.