Relish ‘Le Moment’
FRENCH beer Kronenbourg 1664 invites consumers to appreciate “Le Moment” by taking a step back from the usual hectic pace of daily life to enjoy simple pleasures.
As part of its “Taste the French Way of Life” theme, “Le Moment” was launched at Caffeinees, where urbanites were invited to experience the French lifestyle by getting off work on time to unwind to music, food and of course, drinks. While sipping refreshingly fruity Kronenbourg 1664 Blanc, guests were treated to a series of “Le Moment” activities. These included a performance by a flash mob and a chance to capture and reminisce their “Le Moment” through GIF photos, which were converted into fun movie posters. Guests were also treated to relaxing hand spa (massages) and liquid nitrogen snacks that went well with their brew.
Carlsberg Malaysia marketing director Juliet Yap shared that the campaign was aimed at encouraging Malaysians to take a break from their hectic lifestyles.
“Slowing down is a conscious choice, and not always an easy one, but it leads to a greater appreciation for life and a greater level of happiness. By creating a series of simple indulgences enhanced with emotionally stimulating activities, we hope to encourage consumers to take a break and live in ‘Le Moment’
Kronenbourg 1664 Blanc reminds you to: Be in Le Moment Taste Le Moment Share Le Moment like the French do. After all, your calm mind is the ultimate weapon against your challenges, so just relax and recharge,” said Yap.
Kronenbourg 1664 invites consumers to partake in their next Le Moment activation. For more information on the series of events held throughout the nation, please visit www.facebook.com/ KronenbourgMY