Bubble Dash Run promotes healthy lifestyles
THE Heart Foundation of Malaysia (Yayasan Jantung Malaysia) and Great Eastern Life Assurance (Malaysia) Berhad (Great Eastern Life) recently cohosted the Kuala Lumpur leg of the Great Eastern Bubble Dash 2016 at Dataran Merdeka.
This year’s run was reported to have attracted about 15,000 participants, including 50 underprivileged children under the Great Eastern Life Child Care programme. The run comprised three categories, which included the 5km Bubble Dash Run, a 12km and 21km Live Great run.
“The Great Eastern Bubble Dash Run is a unique event that is held in two cities. Combining fitness and fun is a great way to stay healthy, and we hope to have encouraged more Malaysians to prioritise fitness and take on a healthy lifestyle. Judging by the huge turn-out, the Malaysian public recognises the importance of these and we look forward to continuing to build on this year’s success going forward,” said Heart Foundation of Malaysia president Tun Ahmad Mohd Sarji Abdul Hamid.
Echoing the same sentiments was Great Eastern Life director and CEO Datuk Koh Yaw Hui.
“We want to inspire more Malaysians to make the necessary changes in their lifestyle and take ownership of maintaining their wellbeing. Through this run, we want to demonstrate that an active lifestyle can be exciting, fun and a great way to spend quality time with their loved ones,” he said.
Koh also emphasised that the need to adopt a healthier lifestyle must begin from young, hence the sponsorship of the 50 underprivileged children for the run.
The Great Eastern Bubble Dash Run 2016 was the first run to incorporate multi-coloured bubbles in its 5km course. The run was held in Penang and Kuala Lumpur under the company’s Live Great Programme. For more information, please visit the Great Eastern Life website.