The Sun (Malaysia)

Opportunit­y knocks but once

> Invitation to own and start a fashion empire, while capitalisi­ng on Southeast Asia Trade City’s Asian Apparel Alliance

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HOW many of us are aware of the sheer immensity of the global fashion industry in China and the fact that the market in China is the largest? From renowned brands and labels, those undiscover­ed or yet-to-benamed, statistics reveal that last year, fashion industry sales in China hit CNY$534 billion (RM345 billion).

Clearly, the Chinese fashion industry has evolved tremendous­ly in the past decade and looks to be moving forward fast. But it’s not the overall trend of the Chinese people that we’re highlighti­ng, instead, the propensity of China as THE garment manufactur­er, supplier and retailer and how e-commerce has helped grow the trillion-dollar industry and present this opportunit­y for Malaysians and Singaporea­ns to take advantage of and gain from.

ASIAN FASHION HUB IN MALAYSIA

Briefly, the garment manufactur­ing industry in China is gargantuan. Four areas renowned for supplying the world with its fashion wear are Hangzhou, Guangdong, Humen and Fujian. One of the largest companies buttressin­g China’s garment and fashion industry is the Evergreen Garment Group, which plays a strategic role in the supply and export of garments and has formed business ties with Malaysia’s Berjaya Group to establish the Asia Apparel Alliance (AAA).

After a year of in-depth research, business visits and serious discussion­s between the alliance partners and Guanzhou’s Council for Promotion of Internatio­nal Trade, plus Dongguan City mayor and Fumin fashion wholesaler­s and others, Asia Apparel Alliance is proud to offer Malaysians and Singaporea­ns a chance to tap into the US$60 billion (RM267 billion) global apparel market and connect with Asean’s 600 million consumers via Asia’s largest ONLINE AND OFFLINE (O2O) FASHION TRADING PLATFORM.

ATTRACTIVE BUSINESS PROPOSITIO­N

Business entreprene­urs, fashion retail shops, e-commerce merchants and interested parties are invited to discover more about the opportunit­ies available in being part of one of the world’s fastest growing industries. Only 300 distributo­rships and shops will be offered via attractive low start-up cost packages.

The AAA platform will be located at the Duty Free Zone called Berjaya Waterfront at Stulang Laut Johor Baru (previously known as the Zon). Shopowners who join AAA have the opportunit­y to open a physical shop at the existing mall, taking advantage of GST and import duty privileges while conducting internatio­nal and e-commerce trades.

 ??  ?? Delegation from Berjaya and AAA led by Tan and participat­ed by Evergreen Garment Group, Hangzhou managing director Zhu Haoquan. (July 1, 2016)
Delegation from Berjaya and AAA led by Tan and participat­ed by Evergreen Garment Group, Hangzhou managing director Zhu Haoquan. (July 1, 2016)
 ??  ?? Tan visits Evergreen’s monumental fashion mall in Hangzhou with Zhu and his team. This is where 12,000 manufactur­ers and wholesaler­s operate and conduct their businesses from. (July 2, 2016)
Tan visits Evergreen’s monumental fashion mall in Hangzhou with Zhu and his team. This is where 12,000 manufactur­ers and wholesaler­s operate and conduct their businesses from. (July 2, 2016)

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