AirAsia bags China’s most influential airline award
PETALING JAYA: AirAsia has been named The Most Influential Airline in China at the 2016 New Power of Travel Awards held in Beijing last Friday.
The awards, hosted by Sina Travel and Youku Travel websites, review the development and trends of the travel industry in China and evaluate travel-related companies and products based on the content and readership by the more than 800 million users on both websites.
“The awards committee noted that AirAsia had influenced free and independent travellers in China with its young, passionate and creative brand image since entering the market,” the airline said in a statement yesterday.
The awards committee also highlighted AirAsia’s unique content and activities on social media, and the influence of the “Now Everyone Can Fly” concept in China.
“We would like to dedicate this award to our 1.3 million Sina Weibo followers and 300 million guests. We have built our Chinese social media channels as a one-stop shop for anyone who loves to travel and wishes to interact with AirAsia,” said AirAsia North Asia president Kathleen Tan.
Tan said China is an important market to AirAsia and the airline is working with travel tourism partners and local governments to bring tourists to China and vice versa.
The New Power of Travel Awards honour outstanding companies and products as voted by users, and provide travel guides towards airlines, hotels and destinations for travelers.
Sina is the world’s largest Chinese-language web portal, while Youku is one of China’s top video and online streaming platforms.