One long celebration of prosperity

TIGER BEER recently threw a party to welcome the Lunar New Year festivities at the Kepong Food Court in Kuala Lumpur.

The Tiger Beer ‘Abundance of Prosperity’ consumer event was filled with fun and laughter as well as plenty of cheers to the sound of ‘yum seng’ for a prosperous new year.

The festive spirit was enlivened even more by a traditional lion dance performance, booming firecrackers, the appearance of the god of Prosperity, exciting games, as well as live music and dance performances.

Present at the event were Kepong Food Court owner James Yeo Tiong San as well as Heineken Malaysia’s regional sales manager Charles Chiou, sales director Andrew Woon, marketing director Maud Meijboom van Wel, national trade and association manager Francis Yew, trade marketing head Tai See Wai, refreshment channel manager Jessie Ong, and refreshment trade marketing manager Jocelyn Kan.

Since the beginning of January, Tiger Beer has visited selected outlets nationwide, such as Kajang Food Court, The Old Mansion in Lunas, and Pusat Makanan Taman Tasik in Taiping.

Consumers who pre-booked dinner tables at those selected outlets were given a speciallydesigned Tiger Yee Sang set that was created in conjunction with Tiger Beer’s street food campaign Tiger Streats.

According to Yeo, the tables at his outlet were fully booked as soon as the promotion started, requiring more tables to be added to meet the demands of eager consumers.

Heineken Malaysia’s Woon added: “Food courts and coffeeshops are key channels for business growth.

“So it is important for us to have exciting and entertaining on-ground consumer engagements, that not only give us an opportunity to get closer to the consumers but also reward them through fun activities, as a way to thank them for their strong support for our brews throughout this Chinese New Year campaign.”

The Abundance of Prosperity campaign was launched in late December by Tiger Beer, and has brought plenty of joy to consumers across the nation.

A total of 10 Malaysians have claimed the big RM8,888 ang pow cash prize.

Meanwhile, Tiger Beer has come out with exclusive Chinese New Year packaging, in 18-can and 24-can packs, available at supermarkets and hypermarkets nationwide.

The 18-can packs, available at