Lights out across Starbucks Malaysia

IT wasn’t an electricity failure but an annual global energy conservation awareness campaign called Earth Hour, that saw all 237 Starbucks Malaysia outlets go dark for an hour on March 25.

OBSERVING SOCIAL CONSCIENCE Starbucks Malaysia joined the global initiative by turning off nonessential lights and electrical gadgets for an hour as a sign of solidarity for action, supporting the call to address climate change.

“It’s the ninth year that Starbucks has joined in to turn off lights for an hour across all stores during the symbolic hour. It is a sign of our dedication to conserve energy,” said Starbucks Malaysia and Brunei managing director Sydney Quays.

The coffee company has in fact, often played a role in such efforts. “We are dedicated in recognising the need to balance profitability and social conscience. Thus, we believe in not only giving but to share the good we do, as it is our commitment to contribute back to the community we operate in,” Quays said. He also shared that Starbucks has always believed that businesses can and should have a positive impact on the communities they serve.

DEVELOPING GOOD DEEDS Since the opening of its first Starbucks store in Malaysia in 1998, the company has been bent on being responsible – dedicating itself to earning the trust and respect of its customers, partners (employees) and neighbours by undertaking deeds that are good for the planet and each other.

“We are committed in supporting programmes that address our environmental footprint – one person, one store, one neighbourhood at a time,” added Quays.

In the spirit of Earth Hour, Starbucks also gave away limited edition 18th anniversary tote bags to customers who made a digital pledge to be more conscious about their environmental footprint.

For more, visit the Starbucks Malaysia website.