Bobbi Brown opens new store

BOBBI BROWN Cosmetics, the exclusive line developed by celebrated make-up artist Bobbi Brown, brings the brand experience to life with the opening of a new free-standing store in Pavilion Kuala Lumpur. The store is an expression of Bobbi’s unique philosophy and aesthetic, and the perfect way for consumers to discover Bobbi’s range of colour cosmetics, brushes, fragrance, skincare and expert services.

Bobbi’s clean and modern aesthetic is reflected in architectural details like industrial steel cabinetry and Carrara marble, while an abundance of natural light makes the space feel like a chic Soho loft.

The Communal Artistry Table is the heart and centre of the store. This table invites consumers shopping alone, as well as larger groups.

The Product Wall introduces the consumer to key product categories and will be updated regularly.

The Inspiration Wall introduces consumers to Bobbi’s many facets – makeup artist, entrepreneur, lifestyle expert, and philanthropist.

Teaching is a key component of Bobbi’s philosophy. Inspired by the belief that it’s about offering “make-up lessons not makeovers”, the professional make-up artists teach women to be their own beauty experts. Before applying make-up, each artist takes into account a woman’s personal style, her lifestyle and her preferences. Bobbi’s application methods, ranging from an everyday five-minute routine to a special occasion 45-minute routine, are designed to be adapted to a woman’s individual needs.