Empowerment via hair colour
> Hair is the language of our souls
on where it's applied. If a woman gets her hair coloured in Los Angeles, "then they will make it super blonde," says Kurkowitz. "That will look good there because they have so much sunshine." But as soon as the woman travels to a darker climate like northern Europe, she will appear to be too blonde. One reason to colour hair is to look younger. "Society puts a lot of pressure on people, especially in their working lives, to look young," says image consultant Gisela Braune. She says coloured hair is meant to signal youth and energy and Kurkowitz agrees. "I have a lot of customers who want to continue looking young." Sixty per cent of his customers want to colour their hair to hide the greyness. But there are of course those who want to make a fashion statement with their hair colour. Some people want to achieve a deliberately artificial effect as an expression of their artistic side. Examples of this include the granny-style hair looks of Lady Gaga and Katy Perry in purple, blue and strawberry blonde. "Psychologically speaking, hair is the language of our souls," says Braune. Depending on character and mood, a person will choose one colour over another.
A person who doesn't want to attract attention will pick a natural hair colour. But it's the opposite case for an attention seeker. Frequently big changes in life are accompanied by a change in hair colour.
Hair colour can also have a very big emotional effect. That explains perhaps why there are so many myths associated with certain colours. Titian red is thought by many to be an indication of a dazzling personality. – dpa