Flower power
> Mamonde brings women’s beauty into a bloom
THE flower, a sign of beauty and a symbol of grace; is also magical with its ability to speak to the soul in a way which words cannot express. The bloom, colours and its pleasant scent do wonders to lift the mood and comfort the heart regardless of its surrounding. But there’s much more to this extraordinary plant.
AmorePacific Research Institute discovered the close relation between flowers and a woman’s beauty. Advanced research was then carried out on various flowers; from the root to its stem and petals to discover the amazing power and energy that the flowers possess. Findings reveal that flowers contain moisturising and skin-nourishing ingredients that not only provide nourishment to the skin but also moisturise and balance oil production to maintain vibrant skin.
Years of research concluded with the inception of a unique innovation and formulation that use floral extraction to reinvent beauty. AmorePacific named its innnovation Mamonde, a brand that inspires feminine beauty with flowers through its flower science technology.
“Mamonde’s skincare is the first of its kind in the cosmetics market as it uses only flowers as its key ingredient in the formu- lation for all its products,” said Celine Diong, brand general manager of Mamonde Malaysia.
Among Mamonde’s star products include The First Energy Essence/Serum, Cover Powder Cushion, Age Control Power Eye Cream, Moisture Ceramide Cream, Rose Water Toner and Floral Hydro Ampoule Toner.
A brief brand history Mamonde was first introduced in 1991 by AmorePacific, the largest cosmetics company in South Korea. Mamonde means My World in French and expresses the value of smart women who are feminine and gentle yet pursuing their unique worlds with passion.
Mamonde also has its own botanical garden in Seoul where its R&D team discovers the potential of flowers for skincare products.
In 2005, Mamonde was launched in China. Mamonde also marked its presence in Thailand since 2013. It made its debut in Malaysia in July 2016.
Mamonde brings women’s beauty into a bloom by instilling the wisdom of nature found in the flowers’ vitality into their products. It aspires to provide skincare solutions for every woman so that they may radiate in blossoming beauty.