The Sun (Malaysia)

Roaring success

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7-ELEVEN Malaysia was recently named one of “Malaysia’s Best Brands” at the 5th Malaysian Edition of the Golden Globe Tiger Awards.

The Golden Globe Tiger Awards touts itself as being “multi-functional, multi-discipline and industry focused” and gives recognitio­n to “tigers” in marketing, branding, corporate social responsibi­lity (CSR) and social innovation.

An intense research process is carried out by a research cell prior to shortlisti­ng of individual­s and organisati­ons and the track record of the achievemen­ts of the nominees are also considered.

CMO Asia was this year’s research partner while this year’s jury comprises senior profession­als across the globe.

“It is indeed an honour to be recognised with this prestigiou­s award; and it serves as a further validation of our achievemen­ts over the years that has been recognised with numerous other awards such as the Putra Brand among others,” said 7-Eleven Malaysia general manager Ronan Lee.

Lee commented that he was grateful to the public for their support – 7-Eleven’s efforts and its business. “All of us at 7-Eleven Malaysia have been further motivated by this achievemen­t and we will continuous­ly strive to fulfil the needs of consumers better by providing true convenienc­e.”

7-Eleven Malaysia operates nationwide and boasts 2,230 24hour convenienc­e stores. Log on to www.7eleven.com.my for more informatio­n.

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