The art of influencing
> Beauty “influencer” Lumi shares some beauty tips on how to look your best
considering the reviews I do,” she said jokingly.
“It’s not that I am straying away from the label; I just want to be myself rather than trying to pull off a certain persona.”
Lumi’s strong opinion about social influencers flexing their wealth nowadays was made unquestionably clear.
In a statement she posted on Instagram together with an unboxing video parody, she warned: “What you’re about to see next are things that could either trigger (most) social influencers or make some nod and laugh in agreement.”
“I mean there’s nothing wrong with unboxing packages or swatching products because I’m also just as guilty.”
However, she clarified: “There’s no specific reason as to why I made these except that I find it funny and it’s just for fun! I hold no responsibility for any negative response but I’d gladly take the blame for any wheezing problems from laughing too hard.”
Her humour sheds light on the unspoken truth that many are afraid to mention. Yet, by gently poking fun of the matter albeit being unapologetic and nonchalant, she certainly isn’t afraid to be outspoken.
Nevertheless, she respects and understands what the influencers are trying to achieve.
She took the opportunity to address some misconceptions many have about them.
“While they are seen to be receiving free luxury items and getting luxe pampering, some are in fact struggling to monetise the business.”
Through her full-time job, Lumi is able to familiarise herself in managing documents and paperwork and has become exceptionally adept at handling contracts.
She said: “Many young influencers view opportunities as an exchange for fame, thus they tent to overlook the finer details within the given contract.”
So what truly constitutes an