Higher quality, better lifestyles
> Haier introduces its latest innovative range of products
RENOWNED home appliance brand Haier offers a wide range of innovative products to elevate lifestyles. Young couples and millennials will resonate with this modern-day brand and its cutting-edge appliances that bring convenience to new age living.
Earlier this month, Haier unveiled three patented products – a four-door series Inverter Refrigerator with Triple Cooling System complete with dry and humidity zones; a Direct Drive Inverter self-cleaning washing machine; and a Smart Clean Inverter air-conditioner.
“I believe that these Haier innovations will be favourable to consumers because our products not only provide very good solutions for their lifestyles but also perfectly match the younger generation’s pursuit of style, humanity and values,” said Haier Malaysia’s managing director Shi Zhiyuan.
At the Haier, World of Home Appliances press conference, a 75inch curved 4K UHD Smart TV was also unveiled.
Shi announced the company’s plans to launch more than 30 new products in Malaysia this year alone. From refrigerators, to washing machines, airconditioners, smart kitchen appliances and more – consumers will have loads of options to choose from.
Founded in China in 1984 as a global enterprise, after 33 years, Haier now has 10 research and development centres, 108 manufacturing plants and 66 marketing centres across the globe.
The brand prides itself on its world leading technology appliances created to today’s form and function wants and needs.
Imagine a “Triple Cooling System” refrigerator compartmentalised to keep contents dry or humid; regular or fast freezing; and a standard area where temperatures are easily adjustable to one’s fancy. These features solve many a consumer’s concerns and dilemmas.
There’s also the “Duo Drum Washer” – convenient as different materials can be washed at the same time, cleaning yet not damaging materials. The lower drum of the machine is also easily converted into a dryer – both functioning without a sound.
Ever thought you’d see a selfcleaning air-conditioner? Well, Haier has it, saving time, effort and cleaning costs. And it 75-inch large screen smart television will drive sports fans wild on the note that seeing is believing.
In 2017, Haier was ranked number one across the world in the major home appliances category. It held this title for nine consecutive years. The brand has been in Malaysia for 16 years and distributes its products through more than 300 retail outlets and major chain stores.
Additional Haier brand shops and “shop-in-shop” concept stores are in the pipeline.
To serve its customers better, Haier Careline has been operating 24 hours a day since March.
For more information, visit www. haier.com/my or its Facebook page at www.facebook.com/HaierMalaysia/