Indulge your fashion senses
SUNWAY Velocity Mall recently held its very first fashion-cum-beauty campaign aptly named “Posh & Glam” featuring featuring swanky redemptions, contests and activities.
Launched at the mall’s Vanity Atrium, some of Malaysia’s leading beauty bloggers and social media influencers such as Tasnim Shah, Chanwon, Ezlisa Loy, Syada Amzah, Tziaaa and Karen Kho were in attendance to celebrate Sunway Velocity Mall’s very first, two-week long fashion parade, which showcased the latest apparels on the runway and beauty workshops by SHINS, Etude House, Kiss Me, SASA and a sharing session by beauty instagrammer Mya Zulkifli.
Guests were also treated to a series of beauty pampering sessions, free professional photo-shoots by fashion photographer Carlos Khu and make-up demonstrations along with a fashion show featuring Lancaster, Superdry, ELLE, Marks & Spencer, Miss Selfridge and Burton Menswear.
Sunway Velocity Mall seniour general manager Wong Kong San said: “With fashion, beauty, sports, eyewear and timepiece outlets making up some 40% of Sunway Velocity Mall’s occupancy, I am truly proud and honoured that our team has been able to bring this fashion fast-forward campaign to life in such a grand and majestic manner.
“It is my sincere hope that our loyal shoppers and new patrons find Posh & Glam to be wholesome and rewarding with something for everyone and anyone.”
A Facebook contest with free hairmakeovers to be won courtesy of A-Saloon was also organised prior to the launch. Sunway Malls chief operating officer Kevin Tan presented the prizes to the top three winners.