Sol­i­dar­ity among Khind

> Beau­ti­ful souls go bald to raise funds and cancer aware­ness

The Sun (Malaysia) - - MEDIA & MARKETING -

AF­TER clip­ping off the hair on over 1,600 heads on Oct 6, Khind Starfish Foun­da­tion raised more than RM1 mil­lion for three cancer-re­lated or­gan­i­sa­tions in Malaysia.

Rais­ing RM1 mil­lion was made pos­si­ble through the foun­da­tion’s Bald & Beau­ti­ful 3.0 char­ity do, which ran a full day and wit­nessed a con­sis­tent stream of Malaysians em­pa­thetic to the plight of cancer-stricken pa­tients and sur­vivors.

Bald & Beau­ti­ful is part of Khind Starfish Foun­da­tion’s cor­po­rate so­cial re­spon­si­bil­ity bid into cancer re­search.

It is through this event that the foun­da­tion and the Khind Group of com­pa­nies raise funds to­wards spread­ing aware­ness on cancer and pro­vid­ing sup­port for cancer pa­tients.

Ac­cord­ing to sta­tis­tics, each year, 30,000 to 40,000 Malaysians are di­ag­nosed with cancer. How­ever, the num­bers are ex­pected to surge within the next 30 years, even­tu­ally ris­ing to be­tween 50,000 and 60,000.

“The pub­lic’s aware­ness about cancer is low and many cancer-re­lated groups need fi­nan­cial sup­port. Hence, the foun­da­tion launched the ‘Bald & Beau­ti­ful’ cancer aware­ness and fundrais­ing cam­paign to boost aware­ness, raise funds for cancer re­search and help cancer pa­tients,” said Khind Group CEO and Khind Starfish Foun­da­tion chair­man PK Cheng.

Cheng also stated that the “Bald & Beau­ti­ful 3.0” char­ity event this year, which was themed “Go Bald, Raise Fund, Spread Love”, rightly did that and more, as it was hugely suc­cess­ful due to the out­pour­ing of sup­port from so many, in­clud­ing em­ploy­ees, cor­po­ra­tions, friends, col­leagues, fam­i­lies, busi­ness part­ners and spon­sors, as well as the pub­lic.

He said that in 2012, the first Bald & Beau­ti­ful event man­aged to raise RM250,000 while the sec­ond event raised more than RM1.2 mil­lion in dona­tions.

Ben­e­fi­cia­ries of this year’s funds are Cancer Re­search Malaysia (CRM), the Sarawak Chil­dren’s Cancer So­ci­ety (SCCS) and the Kuch­ing Life Care So­ci­ety.

Each of these non-profit or­gan­i­sa­tions are in­volved in help­ing the com­mu­nity through var­i­ous re­search, treat­ment and post-care sup­port for pa­tients suf­fer­ing from cancer.

For more in­for­ma­tion, visit www. khind­starfish­foun­da­tion.org.my

Khind Group deputy group CEO Boh Boon Chi­ang (left) and Cheng pre­sent­ing a mock cheque to Cancer Re­search Malaysia CEO Prof Dr Teo Soo Hwang.

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