Red­Box, Shopee part­ner to serve East Malaysia


SEPANG: AirAsia’s lo­gis­tics and de­liv­ery arm, Red­Box, has be­come a lo­gis­tics part­ner with Shopee, the lead­ing e-com­merce plat­form in South­east Asia and Tai­wan.

In the agree­ment signed by both par­ties, Red­Box will as­sume cross-bor­der lo­gis­tics ser­vices for Shopee.

It will start in East Malaysia and will see Shopee de­liver its on­line goods from Shen­zhen to Kota Kinabalu and Kuch­ing.

Shopee’s re­gional man­ag­ing di­rec­tor Ian Ho said this part­ner­ship is in line with the com­pany’s growth.

“With over 12 mil­lion app down­loads in South­east Asia alone, Shopee sees Red­Box as an in­te­gral part of our busi­ness with their ex­ten­sive net­work be­tween East Malaysia and China and their full suite lo­gis­tics ser­vices.”

He said the part­ner­ship makes sense be­cause it is low cost, it gets goods de­liv­ered in shorter time and en­sures speedy de­liv­ery.

“For now we will start with East Malaysia but even­tu­ally will ex­pand our part­ner­ship to penin­su­lar Malaysia,” he said at the launch of the part­ner­ship at AirAsia’s RedQ head­quar­ters yes­ter­day.

AirAsia group CEO Tan Sri Tony Fer­nan­des said this part­ner­ship “makes sense” be­cause couri­ers are dated.

“Courier com­pa­nies are cum­ber­some and old fash­ioned. We want to make mov­ing goods eas­ier at Red­Box, we also want to de­liver it quicker.”

He said the Asean re­gion has an amaz­ing po­ten­tial for the e-com­merce mar­ket and with Red­Box pro­vid­ing the lo­gis­tics, it will be eas­ier for cross-bor­der e-com­merce.

Fer­nan­des (third from right) with Red­Box chief ex­ec­u­tive of­fi­cer Datuk Mohd Shukrie Mohd Salleh (third from left) and Ho (se­cond from left) at the launch yes­ter­day.

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