RedBox, Shopee partner to serve East Malaysia
SEPANG: AirAsia’s logistics and delivery arm, RedBox, has become a logistics partner with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan.
In the agreement signed by both parties, RedBox will assume cross-border logistics services for Shopee.
It will start in East Malaysia and will see Shopee deliver its online goods from Shenzhen to Kota Kinabalu and Kuching.
Shopee’s regional managing director Ian Ho said this partnership is in line with the company’s growth.
“With over 12 million app downloads in Southeast Asia alone, Shopee sees RedBox as an integral part of our business with their extensive network between East Malaysia and China and their full suite logistics services.”
He said the partnership makes sense because it is low cost, it gets goods delivered in shorter time and ensures speedy delivery.
“For now we will start with East Malaysia but eventually will expand our partnership to peninsular Malaysia,” he said at the launch of the partnership at AirAsia’s RedQ headquarters yesterday.
AirAsia group CEO Tan Sri Tony Fernandes said this partnership “makes sense” because couriers are dated.
“Courier companies are cumbersome and old fashioned. We want to make moving goods easier at RedBox, we also want to deliver it quicker.”
He said the Asean region has an amazing potential for the e-commerce market and with RedBox providing the logistics, it will be easier for cross-border e-commerce.
Fernandes (third from right) with RedBox chief executive officer Datuk Mohd Shukrie Mohd Salleh (third from left) and Ho (second from left) at the launch yesterday.