Silver for 7-Eleven Malaysia
7-ELEVEN Malaysia bagged the Silver award in the retail category at the recent Putra Brand Awards. This achievement is the brand’s fourth consecutive win and represents consumers’ acknowledgement of its brand excellence.
“It is an honour to be recognised with this prestigious branding award for the team’s hard work here at 7-Eleven. We owe a huge thanks to our customers for being receptive to our branding efforts as well as for their endless support for the business,” said 7-Eleven Malaysia CEO, Colin Harvey.
“All of us at 7-Eleven are further motivated by this achievement and moving forward, we plan to intensify the roll-out of more initiatives such as more ecommerce facilities, top in class fresh food and beverages, the latest and in-demand merchandise selection and innovative loyalty programmes, as we strive to better fulfil the needs of our consumers by providing true convenience,” he added.
Harvey went on to say that successful brands are those that make meaningful connections with consumers. People want brands to improve their lives and the lives of people they care for. Hence, brands that focus on giving back to society and making lives more convenient will receive higher levels of engagement and trust. In return, these are the brands that will earn a premium value.
“We will strive to continue making meaningful connections with consumers and play a meaningful role in people’s lives while enhancing the well-being of communities that we operate in,” he concluded.
Organised by the Association of Accredited Advertising Agents Malaysia (4As), the Putra Brand Awards recognises brand building as an integral business investment. The nation’s preferred brands are decided by Malaysian consumers and the winners are awarded a Gold, Silver and/or Bronze in various categories.
7-Eleven Malaysia is the pioneer and the largest standalone 24-hour convenience store operator in the country with over 2,250 outlets nationwide.
For more information, log on to www.7eleven.com.my or follow 7ElevenMalaysia on Facebook, Instagram and Twitter.