Brown:The better choice

IN line with its vision to promote healthy sugar consumption among Malaysians, Central Sugars Refinery Sdn Bhd (CSR) launched the Better etter Brown Low G Sugar, a new and healthier sweetener product uct with a low Glycemic Index (GI).

Low w Glycemic is a relative ve ranking of carbohydrate hydrate in foods according ding to how they affect blood glucose levels. By having ving a low GI, Better Brown n Low G Sugar will be more ore slowly digested, ted, absorbed and metabolised. This leads eads to a lower and slower r rise in blood glucose, helping ng consumers umers to sustain n energy longer r and curb hunger cravings. ngs.

While hile the GI count unt of regular white sugar stands at 69 5, , Better Brown Low G Sugar carries a GI count ount of 55 or less, yet et provides the same me sweet taste, making it suitable ble for use in food and drinks preparation. ration. “Our goal has always been een to address customer needs d and to create awareness and nd encourage consumers to consume sugar responsibly in order to lead a healthier lifestyle,” said CSR CEO Hishammudin Ha Hasan. “CSR’s Better B Brown Low G Sugar is a re result of our continuous innovation and a breakthro breakthrough in technolo technology. This new pro product has set a ne new benchm benchmark for health healthier sweet sweetener optio options, whic which not only tastes great but is afforda affordable to all. We wan want to encourage and switch cus customer’s preference preferences from white to b brown sugar wit with this new prod product. “This is in line with our v vision to continuou continuously innovate a and evolve to provide customer customers with the better b and healthier choice, choi and to encourage e the co community to consume sugar in a responsible manner in accordance with our lifestyles,” he added. CSR places great importance on the quality and safety of its products. The Better Brown Low G Sugar and all its other products are Halal certified, complying with all international food standards such as HACCP and GMO Free. The company is also committed towards sustainable development throughout its entire supply chain.

In conjunction with the new product launch, CSR has appointed Datuk Redzuawan Ismail or famously known as Chef Wan and local artiste, Farahdhiya Mohd Amin as its product ambassadors.

CSR sees a great fit with Chef Wan and Farahdhiya as they are well-known for encouraging healthy eating and sharing the ease of cooking nutritious local foods at home with their fans on social media.

By collaborating with the celebrities, CSR hopes to drive further awareness among Malaysians on the importance of leading a healthy lifestyle by consuming sugar in a responsible manner.

“They are the two personalities