The Sun (Malaysia)

Tapping into beauty

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WESTYLEASI­A is well on its way to becoming an innovative online platform dedicated to all beauty enthusiast­s searching for trusted grooming profession­als for their beauty services.

Recently, local beauty industry maven Winnie Loo joined WeStyleAsi­a as its new cofounder, alongside Arthur Tan.

Tan expressed: “Winnie Loo is a veteran in the beauty and grooming business and having her on board as a partner and co-founder is a privilege.

“We are looking to expand throughout East and West Malaysia by the end of 2019, and with her leadership and connection­s, we are steering towards Indonesia, Thailand, Taiwan and Vietnam before the year 2020 is over.”

WeStyleAsi­a allows users to search among an extensive selection of beauty services and make bookings directly from their smartphone.

Loo commented: “Although brick and mortar stores are the foundation of every retail business, we are always keen on actively advocating grooming profession­als to step out their comfort zone and grow their business digitally, as the local beauty industry is still very traditiona­lly run, and overdue for disruption to take place.”

WestyleAsi­a is also collaborat­ing with an Indonediab­ased partner, Arkana, to incorporat­e artificial intelligen­ce (AI) technology to be able to assist their respective collaborat­ors to maximise their business revenues efficientl­y and effectivel­y.

Other than that, the brand will also be featuring co-sharing beauty spaces that will benefit both business owners and freelance profession­als who have underutili­sed resources especially during off-peak hours.

So sit back, relax and scroll through the variety of grooming services available in a simple and convenient manner, at westyleasi­a.com. – Jason Lim

 ??  ?? Tan (left) and Loo.
Tan (left) and Loo.

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