Tap­ping into beauty

The Sun (Malaysia) - - STYLE -

WESTYLEASIA is well on its way to be­com­ing an in­no­va­tive on­line plat­form ded­i­cated to all beauty en­thu­si­asts search­ing for trusted groom­ing pro­fes­sion­als for their beauty ser­vices.

Re­cently, lo­cal beauty in­dus­try maven Win­nie Loo joined WeStyleAsia as its new co­founder, along­side Arthur Tan.

Tan ex­pressed: “Win­nie Loo is a vet­eran in the beauty and groom­ing busi­ness and hav­ing her on board as a part­ner and co-founder is a priv­i­lege.

“We are look­ing to ex­pand through­out East and West Malaysia by the end of 2019, and with her lead­er­ship and con­nec­tions, we are steer­ing to­wards In­done­sia, Thai­land, Tai­wan and Viet­nam be­fore the year 2020 is over.”

WeStyleAsia al­lows users to search among an ex­ten­sive se­lec­tion of beauty ser­vices and make book­ings di­rectly from their smart­phone.

Loo com­mented: “Although brick and mor­tar stores are the foun­da­tion of ev­ery re­tail busi­ness, we are al­ways keen on ac­tively ad­vo­cat­ing groom­ing pro­fes­sion­als to step out their com­fort zone and grow their busi­ness dig­i­tally, as the lo­cal beauty in­dus­try is still very tra­di­tion­ally run, and over­due for dis­rup­tion to take place.”

WestyleAsia is also col­lab­o­rat­ing with an In­done­di­a­based part­ner, Arkana, to in­cor­po­rate ar­ti­fi­cial in­tel­li­gence (AI) tech­nol­ogy to be able to as­sist their re­spec­tive col­lab­o­ra­tors to max­imise their busi­ness rev­enues ef­fi­ciently and ef­fec­tively.

Other than that, the brand will also be fea­tur­ing co-shar­ing beauty spa­ces that will ben­e­fit both busi­ness own­ers and free­lance pro­fes­sion­als who have un­der­utilised re­sources es­pe­cially dur­ing off-peak hours.

So sit back, re­lax and scroll through the va­ri­ety of groom­ing ser­vices avail­able in a sim­ple and con­ve­nient man­ner, at westyleasia.com. – Ja­son Lim

Tan (left) and Loo.

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