Roaring into 2020
O Double the Huat this Chinese New Year with Tiger Beer’s festive promotion
CHINESE New Year is a time full of hopes for prosperity, happiness, and reasons to celebrate. For Tiger Beer, Malaysia’s No. 1 beer, there’s another cause for celebration in the Year of the Rat – 2020 marks its auspicious 88th anniversary.
In honour of this double celebration, Tiger Beer is sharing the prosperity with consumers with its campaign ‘Double the Huat.’
As befits such an important milestone, Tiger Beer is going all out this festive season with a series of promotions, contests and activations on a grander scale than ever before.
In addition to this packed schedule, Tiger Beer is collaborating with legendary Malaysian singer-songwriter, Namewee, to create a music video just in time for the Year of the Rat.
In the spirit of ‘Double the Huat,’ this isn’t the only collaboration fans of Tiger Beer and Namewee can expect in the coming weeks – further details are set to be unveiled soon.
Chances to get exclusive Tiger Beer festive merchandise are also doubled this year, with Tiger Beer Mahjong sets, Heineken Poker sets, cash prizes and even gold coins up for grabs through various means.
From now until midFebruary, consumers who purchase any big bottle of Tiger Beer, Tiger Crystal, Heineken or Guinness Foreign Extra Stout at participating food courts or coffee shops can check underneath their bottle caps for three different Huat characters – ‘A,’ ‘B’ and ‘C’ – representing different prizes to be won!
One ‘A’ bottle cap wins consumers a Huat Huat Ang Pow of RM888, a ‘B’ bottle cap allows a redemption of a Huat Huat Ang Pow worth RM388, while collecting 12 bottle caps marked ‘C,’ or six Tiger Crystal bottle caps, allows customers to redeem one can of Tiger Crystal.
Shoppers at selected supermarkets and hypermarkets can look forward to receiving limitededition festive rewards as they purchase their favourite Heineken Malaysia Berhad (Heineken Malaysia) brews.
The highly-sought Tiger Beer Mahjong set and Heineken Poker set are available to buy for just
RM88 each, while stocks last.
To qualify, simply purchase three cartons of Heineken Malaysia products, including one carton of Apple Fox Cider, for the Tiger Beer Mahjong set; or three cartons of Heineken Malaysia products, including one carton of Heineken, for the Heineken Poker set.
Be sure to keep an eye out for special instore activations while shopping too, as these will give you the chance to get various prizes including one of eight gold coins.
For more information on this campaign, visit www.tiger88.com. Promotions are only for non-Muslims aged 21 and above.