Dazzling eyewear

LONGINES is launching a collection of optical frames and sunglasses for men and women, inspired by the brand’s traditional values. The eyewear models mirror the diversity and complement the Swiss company’s collection of timepieces, fully incorporating its expertise.

Based in Saint-Imier in Switzerland since 1832, the watchmaking company Longines wields expertise steeped in tradition, elegance and performance. With generations of experience as official timekeeper of world championships, and as partner of international sports federations, Longines has built strong and long-lasting relationships in the world of sport over the years.

Known for the elegance of its timepieces, Longines is a member of Swatch Group Ltd., the world’s leading watch manufacturer. The Longines brand, with its winged hourglass emblem, is established in over 150 countries.

Made using the best materials and the highest quality glass, these products reflect the very essence of the winged hourglass brand, which has collaborated with Marcolin S.p.A., one of the worldwide leading companies in the eyewear industry, to create this new range.

Longines’ creations incorporate multiple elements of style echoing its timepieces and expertise. The sunglasses are categorised into three segments: ‘Classic’, characterised by timeless elegance; ‘Heritage’, inspired by the brand’s rich history; and ‘Sport’, defined by a continuous quest for innovation and performance.

Longines vice president of marketing Matthieu Baumgartner is thrilled by this new step: “This is an extraordinary opportunity for Longines, a new medium of expression that allows us to highlight the values of our brand beyond the world of watchmaking.

“Our collaboration with Marcolin S.p.A. has allowed us to offer a line of products in keeping with the identity of our brand. Its expertise in the eyewear sector is a genuine guarantee of quality.”