Under Armour keeps you HOVR-ing on your feet
UNDER ARMOUR recently launched its ultimate longdistance running shoe and the newest addition to the UA HOVR line-up, the UA HOVR Machina.
The UA HOVR Machina, Under Armour’s top-of-the-line high performance running footwear collection, features the softness of a distance shoe with the speed of a racing flat, and real-time form coaching that helps make anyone a better runner.
Held at Sunway Pyramid, the launch saw the attendance of Under Armour ambassadors – including Celebrity Fitness trainer Nana Al-Haleq, MMA fighter, Theebaan Govindasamy, national thrower
Irfan Shamsuddin – and representatives from the running communities such as Alam Damai and KLCC running group.
The launch was officiated by special guest national sprinter and 2019 SEA Games gold medallist Muhammad Haiqal Hanafi, as well as Under Armour ambassadors, including actor and MMA fighter Peter Davis, Malaysian sprinter Zaidatul Husniah and ultramarathoner Jeff
Lau, who made an entrance running to the stage from the Under Armour Sunway Pyramid Brand House with their pair of
UA HOVR Machina.
The launch also featured the full suite of the latest UA HOVR Connected Fitness collection – the UA HOVR Infinite 2, UA
HOVR Sonic 3,
UA HOVR Guardian, UA HOVR Phantom RN and UA HOVR Velociti 2.
Guests were also invited to a foot personality test conducted by Datuk Dr Nick Boden, CEO of Spine and Joint.
The test was introduced to help guests determine how to choose the right pair of
shoes for their feet.