The Sun (Malaysia)

Calling all Hello Kitty fans!

Hello Kitty Career Plates are now available at 7-Eleven

- BY ALEX CHAI

7-ELEVEN MALAYSIA has once again teamed up with Sanrio to launch a unique rendition of the popular cartoon character Hello Kitty for its collectabl­e premium loyalty programme, Hello Kitty Career Plates.

The one-of-a-kind Hello Kitty Career Plates collection comes in 29 attractive designs, each featuring various occupation­s such as firefighte­r, entreprene­ur, pilot, banker and many others.

From now until April 19, customers are rewarded with programme stickers for every purchase of RM5 and above in a single receipt at any 7-Eleven Malaysia outlets.

A bonus sticker will be given if the purchase includes a selected partner product from brands such as Cadbury, Mentos and Wonda. With a total of 14 stickers, a Hello Kitty Career Plate can be redeemed for free.

Alternativ­ely, customers can also purchase a Career Plate at RM9.90 alongside seven stickers. The redemption period for this campaign ends on April 26.

7-Eleven Malaysia marketing general manager Ronan Lee said: “Hello Kitty is evergreen and very popular among Malaysians of all ages, and this exclusive collectibl­e series would definitely be a hit amongst fans. Our portrayal of careers ranges from the traditiona­l, to current generation choices such as influencer­s or e-gamers which also [teaches] our children about the myriad of career options out there.”

Lee added: “As a bonus, fans may also participat­e in our social media contest Answer, Share & Win and stand a chance to take home a Hello Kitty Career Plate. To participat­e in the contest, one just has to answer a posted question correctly on our official Facebook page @7ElevenMal­aysia. There are eight rounds in total.”

So, hurry to your nearest 7-Eleven and enjoy its latest offerings, from Aiskleem to its extensive 7-Eleven packaged bakery selections, as well as its delectable range of imported and trending products and scrumptiou­s selection of onigiri and chilled Ready-to-Eat meals, followed by the coolest drink on earth, 7-Eleven’s signature Slurpee, and be rewarded with programme stickers to begin your Hello Kitty Career Plates collection.

 ??  ?? 7-Eleven Malaysia chief executive officer Colin Harvey (left) and Lee with the Hello Kitty Career Plates collection.
7-Eleven Malaysia chief executive officer Colin Harvey (left) and Lee with the Hello Kitty Career Plates collection.

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