Rihanna launches multitasking skincare
THREE initial products from Rihanna’s gender-neutral skincare line was launched last week.
Fenty Beauty debuted in 2017 with an unprecedented 40 foundation shades across the skin spectrum with varying undertones – forcing other brands to step up and cater to more diverse skin tones, in what is now called “the Fenty effect.”
Now Rihanna wants to revolutionise skincare too.
“I’m a woman of colour and I have a lot of sensitivity in a lot of areas of my face,” the Barbadian-American singer, actress and business mogul, said on Instagram. “[…] I wanted a product that just worked.”
The vegan, gluten-free skincare line launched on July 31 comes in millennial friendly past el packaging, some of which is refillable. And RiRi says it’s genderneutral: “Whoever told you skincare has a gender, LIED to you!” she told a fan on Instagram.
The three products – dubbed the Fenty Skin Start’rs – are intended to be used together as an approachable skincare routine.
The Total Cleans’r Remove-It-All Cleanser contains brightening Barbados cherry, ginkgo biloba for oil control, and antioxidant-rich green tea and fig.
The Fat Water Pore-Refining Toner Serum is a hybrid serum-toner with a watery texture. It includes Barbados cherry again, along with hydrating cactus flower, niacinamide to help minimise dark spots and even skin tone, oilreducing and pore-refining Australian lemon myrtle and witch hazel water.
Lastly, the pink-tinted Hydra Vizor Invisible Moisturiser Broad Spectrum SPF 30 Sunscreen promises to be undetectable once on, with no annoying white cast on darker skins. It contains antioxidant Kalahari melon, niacinamide and hydrating baobab – and no oxybenzone and octinoxate, two common sunscreen ingredients harmful to coral reefs. – AFP-Relaxnews