Tropicana on track to hit RM1.1b sales target
PETALING JAYA: Tropicana Corp Bhd posted higher property sales of RM760.6 million in the nine months ended Sept 30, 2021, a 73.8% jump from RM437.6 million a year ago despite the impact of the movement control order and is on track to achieve its RM1.1 billion sales target.
Tropicana group managing director Dion Tan said the pandemic caused disruption and delays in the rollout of its new projects as well as ongoing projects. The lockdown has also negatively impacted its property investment, recreation, and resort operations and while these businesses have slowly picked up, it still needs to work hard on its recovery plan.
“However, our property sales continue to soar and perform well. We will continue to monitor the market, and roll out more engagement initiatives to drive more sales.”
Its campaigns such as Tropicana 100 offers 100% flexible homeownership solutions on property purchase; Tropicana FreeDOM features attractive packages for completed units and T.Living the first home personalisation programme, have received favourable responses.
Although the industry remains challenging in the short term, the group believes that there will still be demand in prime locations in Tropicana’s established, matured, and developing townships, with attractive pricing and innovative ownership packages and offerings. Therefore, the group will continue to focus on being marketdriven in its product offerings while continuing to unlock the value of its landbank in the Klang Valley, Genting Highlands, and southern regions.