Restaurants sees increased diners with live sports
MALAYSIANS are truly passionate sports fans. Football, badminton, motor racing, and even sepak takraw can draw a crowd with loud cheers, and the most exciting way to watch sports is together with other passionate fans.
Excitement of watching sport is best with food and friends, and it is no surprise that food and beverage (F&B) outlets use live sports to attract patrons for longer periods of time and to keep them coming back for more.
The Olive Tree Group, which includes Rockafellers, Rock Bottom, Olive Kitchen+Bar, Sutraa, La Chica, Temptations, Why Not, Luca, The Beach Bar and WoW Genting have one thing in common – big screen TVs at every corner showing the best of live sports, including multiple sporting events in a night.
Saravanan, senior operations manager of The Olive Tree Group, who is an avid sports fan believes that diners think about sports first before food and drinks.
“Our customers keep coming back because they trust us to show the biggest sports week in and week out. Live sports have helped us keep them longer at all our premises and have turned casual diners into loyal customers.”
The FIFA
World Cup
Qatar 2022 kicks off on
Monday, and is an added treat that mamak chains are looking forward to. With matches kicking off at various times from 6pm up to 3am, eateries are hoping for a steady stream of patrons leading up to the grand finals on Dec 18.
Datuk Hj. Jawahar Ali, founder and executive chairman of Restoran Ali Maju realises that big international sports such as the World Cup will be the busiest period for his outlets.
“Rain or shine, sports fans will occupy seats at our outlets to support their favourite team. We cannot afford to miss a single second of the action, which is why we have entrusted Astro in streaming uninterrupted live sports at all our outlets.”
Astro offers business establishments the best of sports from all around the world to help F&B outlets generate more footfall and in return increase their earnings.
Kevin Ng, Head of Enterprise Business of Astro says that the FIFA World Cup Qatar 2022 is a huge opportunity for all eateries regardless of types and sizes.
“Malaysians are aware of Astro’s excellent sports coverage and there’s no better way to support our customers with our latest VIP packs for business establishments.
“Astro is the only licensee broadcaster in Malaysia with commercial rights for full coverage of all 64 matches of the FIFA World Cup Qatar 2022. Our VIP Packs comes with 8 screens where customers can enjoy 8 different sports content.
“We also support our customers with official World Cup branding so that their customers know they will get the best experience watching uninterruptedly.”
Get more details at https://business.astro. com.my/.