AI-generated content leading M’sia’s digital transformation
IntelligenceGenerated Content (AIGC) has emerged as a transformative technology, offering significant advantages in promoting economic growth and enhancing productivity. The advent of AIGC has brought a paradigm shift in the way we perceive and interact with digital content. It has opened up new avenues for creativity, innovation, and efficiency, transforming the landscape of various industries; from automating routine tasks to generating insightful analytics.
AIGC can generate high-quality content at a faster pace compared to traditional methods. This can significantly reduce the time and resources required for content creation, thereby improving efficiency and cost-effectiveness. Furthermore, AIGC can analyse large amounts of data and generate insightful reports, which can aid in decision-making processes.
As with any transformative technology, AIGC also presents its own set of challenges. Issues related to data privacy, security, and ethical considerations are at the forefront of discussions surrounding AIGC. As we continue to navigate this exciting yet complex landscape, it is crucial to address these challenges head-on and ensure that the benefits of AIGC are realised in a responsible and sustainable manner.
Impact of AIGC in Malaysia in 2023
According to a study published in HCI in Business, Government and Organizations, AIGC can positively influence customer psychological and behavioral engagement. This could be particularly beneficial for Malaysia’s burgeoning e-commerce sector, helping businesses to better engage with their customers and drive growth. AIGC’s user-driven content generation adds convenience to our lives. This could have wide-ranging implications for various sectors in Malaysia – from education to healthcare, by enhancing efficiency and personalisation.
Advantages of AIGC across various industries in Malaysia
AIGC can bring cost-effectiveness, speed of content production, and consistency in messaging and brand identity to businesses. For example, Gartner predicts that by 2024, 69% of routine work currently done by managers will be fully automated. This automation includes tasks such as content creation, where AIGC plays a significant role. In Malaysia, businesses are leveraging AIGC to transform digitally and intelligently. For instance, many businesses have integrated AIGC into its marketing automation system to generate various copywriting and creative content, improving the efficiency of content production and creation.
In the education sector, AIGC can analyse large amounts of academic papers, news, and highquality information as learning contents. This can greatly enhance the learning experience and efficiency for students. The educational landscape has experienced a shift, with the use of virtual reality (VR) making learning more immersive and engaging. A study conducted by Universiti Teknologi Mara found that the acceptance and use of VR among young adults positively impacted their learning attitudes. This shows that AIGC, through VR, can enhance the learning experience, enhancing student engagement and interactivity.
In healthcare, AIGC can analyse large amounts of patient data in a short period of time, enabling healthcare providers to make timely and informed decisions, leading to improved diagnosis and treatment outcomes. For example, the concept of a Human Digital Twin (HDT) powered by mobile AIGC is expected to revolutionise personalised healthcare by generating rare disease data, modeling high-fidelity digital twins, building versatile testbeds, and providing customised medical services. Although this is a global trend, it is likely that such advancements will also impact the healthcare sector in Malaysia.
In marketing, AIGC is used to personalise messaging and campaigns based on customer data and behaviour. This can lead to more effective and targeted marketing efforts. Businesses have also leveraged AIGC for their marketing strategies including customer segmentation, content creation, and advertising. Overall, the use of AIGC in marketing can help organisations reach and engage their target audience more effectively, resulting in increased brand awareness and sales.
The challenges of AIGC and solutions
Despite the recent significant progress in AIGC, security, privacy, and copyright issues still need to be addressed. These threats can arise from the misuse of the technology such as generating misleading or harmful content. Ethical and societal implications of AIGC technologies include concerns about transparency and accountability. Copyright issues have been raised as AI is used to generate content that closely mimics human-created content.
To mitigate these challenges, advanced technologies such as blockchain and privacy computing can be combined with AIGC tools. Blockchain technology can provide a decentralised and transparent platform for tracking and verifying the authenticity of content generated by AI. On the other hand, privacy computing techniques can help protect the privacy of data used in AIGC by allowing computations to be performed directly on encrypted data. These solutions aim to ensure that AIGC can be used responsibly and ethically, while also protecting the rights and interests of all stakeholders.
The AI outlook in 2024
As we continue into 2024, the focus is on the advancement of AIGCpowered devices which are expected to drive increased digitalisation, particularly in supporting small and medium enterprises (SME). Recognising the transformative potential of AI, the Malaysian government has taken significant steps to promote AI adoption and development.
Prime Minister Datuk Seri Anwar Ibrahim has highlighted the government’s commitment to digital transformation and innovation. The introduction of the Malaysian Digital Economy Blueprint and the National Artificial Intelligence Roadmap 2021-2025 are testament to this commitment.
Aligned with government initiatives, AIGC is emerging as a catalyst, empowering SMEs to seize the opportunities presented by the digital landscape. Reflecting on the transformative journey of AIGC, we find ourselves at the threshold of a promising future. The positive impact of this initiative on businesses, consumers, education, and healthcare signals a digital rebirth in Malaysia.
As general manager of H3C Malaysia, I am proud of the digitalisation efforts we are facilitating, and I acknowledge my perspective is naturally aligned with our company’s vision.