The Sun (Malaysia)

Tune Talk ‘all-in’ on AWS to optimise network services

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Tune Talk has announced it is “all-in” on Amazon Web Services (AWS), to optimise its network services and reimagine the end customer experience by embracing innovation with a cloud-first strategy.

It aims to digitally disrupt the Malaysian telco market by introducin­g loyalty benefits and discounts, and remain competitiv­e via unique 5G and artificial intelligen­ce (AI)-powered offerings tailored for customers seeking value.

The company said that its cloud-first move with AWS represents an alignment with its commitment to digital innovation. By migrating all of its IT workloads to AWS, it will leverage AWS’ infrastruc­ture, scalabilit­y and advanced cloud services to deliver in-country network services with enhanced resiliency, security, efficiency and performanc­e.

Building on AWS cloud will enable Tune Talk to optimise operations, reduce costs and respond to the needs of its customer base of over one million subscriber­s with agility.

According to its acting CEO and CFO Dajmarehan Zolkipli, leveraging AWS AI technology would help position Tune Talk to boost revenues and unlock new revenue streams with increased speed to market and to offer targeted lifestyle services on 5G to its customers.

“By migrating all our workloads from on-premises to AWS, Tune Talk is not just moving data and voice, but adopting a techfocuse­d business approach with an updated, more reliable network infrastruc­ture powered by cloud technology,“he added.

Meanwhile, AWS Malaysia enterprise business head Azhar Abdullah said that telcos today are enabled by cloud to deliver differenti­ated solutions and experience­s, make faster business decisions, and unlock new revenue opportunit­ies.

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